Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What are some of the biggest social media mistakes brands make?

Social Media 227

Social Media Newspapers Reputation Community 227

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Notice none of them cited a wire service.

Survey 96

Survey Industry Leadership Study 96

PRSay

SEPTEMBER 6, 2022

13 keynote address at ICON 2022 in Grapevine, Texas, Kay talked with PRsay about the power of confidence, the challenges of reaching younger news consumers and the importance of facts. Surveys have shown that young adults turn to social media such as TikTok and Instagram as their primary news sources rather than newspapers and TV.

Journalism 148

Journalism Newspapers Policies Writing 148

Stephen Waddington

SEPTEMBER 17, 2019

Jessica Pardoe When did you last read a newspaper? We consume news through TV, mobile apps, PC and social media. In fact, it’s becoming unusual to pick up a newspaper. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule.

Print 60

Print Newspapers Media Advertising 60

Cision

APRIL 25, 2017

How is the average news consumer supposed to separate fact from fiction? The AP, as the media cooperative is colloquially known, has been a paragon of neutrality and fact-based content for 171 years, but only recently has it gotten attention specifically for the work it is doing to rid the world of misinformation, one piece of news at a time.

Facebook 303

Facebook Newspapers Local Crisis 303

Cision

FEBRUARY 17, 2016

Your brand has a social media presence, blog, newsletter, paid ads…the works. According to AdWeek , “92 percent of consumers trust recommendations from others, even people they don’t know, over branded content.”. ” “It’s awesome as consumers. So why don’t your messages reach your target audience?

Marketing 120

Marketing Newspapers Mobile Local 120

5W PR

MARCH 18, 2019

Remember when, not that long ago, broadcast media was king, newspapers were holding their own, and the internet was a novelty? Now, social media is redistricting media influence, and brands need to rethink how they’re using traditional media, because their audience already has. We’re way past all that.

Advertising 74

Advertising Advertising Newspapers Consumer 74

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. My daily newspaper of choice is…The New York Times.

Newspapers 120

Newspapers Journalism Pitching Report 120

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. For those of you working in digital marketing or related fields, this should come as no surprise to you. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

Cision

FEBRUARY 23, 2016

Want to improve your media relations? Gain insights from Cision’s free State of the Media 2016 Report! Increasingly, we are using paid media to distribute the content we are creating and in a very targeted way, either through native platforms or through social targeting – this all needs a PESO approach.

Analytics 120

Analytics Agency Newspapers Community 120

Prakkypedia

OCTOBER 24, 2018

PR pros (and the general public) have increased access to journalists through social media. There’s a common thread to that list, of course: social media. For myself as a PR practitioner, one of the modern challenges of maintaining relationships with the media is keeping up with the volatility of that job market.

Journalism 69

Journalism Reddit Newspapers Government 69

Barokas

MAY 5, 2017

According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” This statistic is unsurprising at best, given the rise of “fake news” permeating today’s headlines and social media feeds. After all, the media is the main lifeline of our work.

Publicity 68

Publicity Media Reputation Radio 68

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. One exec still reads a national newspaper online each day and gets a hard copy on the weekends. He reads articles funneled through social media but doesn’t conscientiously share news on a regular basis.

Newspapers 74

Newspapers Print Radio Local 74

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. For those of you working in digital marketing or related fields, this should come as no surprise to you. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Mora Communications

SEPTEMBER 22, 2016

But, seriously, we live in a 24/7 media world where either we define our image and our brand, or it is defined for us by default. Yes, you can advertise and post on social media. And on social media, although people might find posts or photos amusing or interesting, that is not the same as finding them credible. .

Newspapers 40

Newspapers Advertising Advertising Pitching 40

Cision

MARCH 31, 2016

Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” Obviously the biggest change over the past few years has been the rise of social media. What that means is that traditional media outlets are no longer the gatekeepers. Rapid Fire Round.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Bianchi Biz Blog

APRIL 5, 2021

I also supervise our excellent social media editor, Terry Kosdrosky. While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. What are we are we not consumed by? Stories that consume our competitors. I have several other significant duties: 1.

Automotive 65

Automotive Web Meeting Media 65

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. However, paid social media is a significant growth area.

Government 103

Government Education Print Ethics 103

Stern + Associates

MARCH 30, 2017

The media is responding to the current digital climate. We’re no longer consuming news from a print newspaper delivered to our door in the morning. The post Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You appeared first on Stern Strategy Group. Most of us also aren’t.

Newspapers 48

Newspapers Print Media Groups 48

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. The intersection of media relations, social media, & content creation. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar. Read transcript.

Consumer 78

Consumer Measurement Local Data 78

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Print media is the most trusted source of news in the world at 58% (vs. first appeared on Burrelles.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

JANUARY 8, 2021

First, PR Week and Cision recently released their 2020 Comms Report which shared the following stats: When asked how much of your current engagement efforts are focused on mainstream media vs. influencers, 74% of respondents said mainstream media and just 26% said influencers. Trust in the media is almost at an all-time low.

Newspapers 179

Newspapers Local Consumer YouTube 179

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Public relations statistics from 2020. Social media statistics from 2020. Media relations is ever more challenging.

Survey 178

Survey Marketing B2B Study 178

Ethical Voices

APRIL 17, 2023

I was spending all my time working for the school newspaper, and I had to tell my dad, “I’m not going to be an engineer.” ” So, I ended up taking a job at IBM as head of global media relations. You’ve obviously got to have really good social listening. What about in terms of privacy?

Enterprise 68

Enterprise Ethics Engineering Technology 68

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences. This digital landscape offers fertile ground for digital marketing, online PR campaigns, and social media engagement.

Marketing 92

Marketing Local Crisis Management Internal 92

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Newspapers are cutting staff. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St.

Media 112

Media Journalism Report Video 112

Sword and the Script

JULY 17, 2018

Social media is an incredible tool for reaching all of an agency’s publics. The challenge for mastering social media for government agencies is to place sufficient trust in the social media team to allow for instantaneous, organic content flow. How audiences select and receive their news.

Government 90

Government Publicity Public Affairs Agency 90

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148