Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? Visual assets like infographics are more expensive.) As Fox writes: As we collaborated with our marketing teams, they began featuring athenaInsight regularly in campaigns. What are their job titles? What terms do they search? Using too many tools.

Content Marketing 103

Content Marketing Print Analysis Data 103

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 93

Banking Content Marketing Examples Industry 93

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 83

Financial Industry Report Insurance 83

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. The expectations viewers have when consuming your digital content are much higher and the job of the publisher is more complex. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases.

Video 40

Video eBook Viral Infographics 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Here's how: 33 Content Marketing Promotion Ideas. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” The same holds true for healthcare content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

JUNE 11, 2020

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

MaccaPR

OCTOBER 17, 2016

Write, Tell and Show Your Sustainability Story. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. It’s easy to cast too wide a net and lose focus.”. Case in point – General Mills.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. Now is the time to improve your workflow.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. The same is true in print. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60