Cision

JUNE 9, 2016

So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo. I talked to a writer about how Martin quit his job and became a stay-at-home dad. Well I have news for you: it’s not.

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Cision

FEBRUARY 19, 2016

In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. CNET is a multi-faceted consumer technology site featuring some of the most knowledgeable journalists in their niche.

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Pitching How To Trade Shows Case Study 120

Flack's Revenge

NOVEMBER 26, 2019

Job requirements for those pitching consumer tech products may be more like general CPG. It discusses how to overcome some of the challenges the young company faces, here’s an excerpt: Startups… need to play offense. The post How to Overcome Startup PR Challenges appeared first on Flack's Revenge.

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ImPRessions - Crenshaw Communications

JULY 20, 2020

A POV offers currency for proactive pitching as well as content development. Ad tech PR isn’t like consumer PR where you could be hitting up different people every day, and it’s impossible to keep track of changes without a deep database. PR doesn’t just need to be pitching over email. Share relevant and timely data.

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ImPRessions - Crenshaw Communications

AUGUST 14, 2019

Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. So how is it that most of the greatest earned media placements in my 20-year PR career have come from a connection I’ve made on the phone? Mind you, it’s the same email pitch I already sent. The email pitch they never read.

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PRSay

OCTOBER 17, 2018

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. Here’s a decent compromise when they demand you pitch more contacts than you can properly research and customize for: Begin your pitch with “I know you cover _.”.

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Agility PR Solutions

MAY 18, 2020

With stay-at-home orders extending into their second month for many areas, it is essential that brands investigate how to pivot their messaging and stay relevant to their audiences. The publicity stunt is the perfect gag for consumer audiences […].

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ImPRessions - Crenshaw Communications

MARCH 2, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking.

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Remote PR Jobs

FEBRUARY 27, 2022

Did you pitch a specific story idea, or is this a “get to know you” call for potential future inclusion? If a reporter responded to a pitch, include specific pitch details and any special requests from the reporter. Looking for tips on how to land interviews? Why the meeting is taking place.

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Cision

NOVEMBER 24, 2015

Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. It’s simple. That is why this is so exciting for PR. Organic content is PR.

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ImPRessions - Crenshaw Communications

MAY 1, 2019

It’s far better to target the message so that it’s relevant to a specific business or consumer audience, with a plan to broaden or add new components once momentum is generated. Even assuming heavy media coverage, it’s unlikely that consumers would learn or remember the new brand behind the stunt. Bad timing.

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Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch.

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Pitching How To Guidelines Agency 111

Prohibition

APRIL 24, 2020

With that in mind, here’s some advice on how to approach reaching out to journalists and maintaining a good relationship with them during this time. Be clear and concise when pitching to journalists during the pandemic. Or if you’re a fitness guru or diet brand can you offer at home workouts or advice on how to stay active?

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ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Who’s got the beat?

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Ethical Voices

APRIL 22, 2024

I was pitching four reporters, three of which I knew pretty well. One of them I had actually already been pitching. But on the flip side, as news consumers, or consumers of information, how do we help people sort out what’s credible or uncredible, what’s true and honest, when it’s sometimes not easy to tell?

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ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Feedback on pitches. Tech tools for staying connected .

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Buzzstream

JUNE 15, 2020

Next, we looked at whether the pandemic is having an affect on the frequency of pitches PR professionals send out. Addressing COVID-19 When Pitching. But it’s more than a feeling, PR pros are following industry recommendations: They’re adjusting their PR strategy (57%) and have changed their pitch targeting (44%). .

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Cision

JULY 25, 2017

Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over. The post How to Growth Hack a Successful Backlink Strategy appeared first on Cision.

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Cision

OCTOBER 3, 2017

These journalists are characterized by disproportionately consuming and searching social media, rather than posting original content. Of all social archetypes, Architects most prefer social PR pitches (40 percent of respondents). These journalists may infrequently use social media, perhaps going days without logging in.

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Cision

JULY 8, 2016

How can brands ensure their target audiences see and consume their content? Before you pitch, ensure you’ve found your brand’s voice and how it relates back to your culture. To avoid sounding cold or robotic, keep jargon and other internal lingo out of your pitch. Pro Tip: Leverage your owned media in pitches.

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Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. Always link to the professional page of the person you’re pitching (or your own personal page if you’re pitching yourself).

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PRSay

MAY 3, 2019

More people than ever consume news. They just consume it across more varied platforms. That’s why this year my focus is this: how to better integrate your earned media strategy with paid, shared and owned outreach. How to identify influencers, both paid and non-paid. The same thing has happened with newspapers.

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Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Here are some tips for how to make that happen: Get to the point. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

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Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. Are they being risk-averse enough?

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Burrelles Fresh Ideas

JULY 17, 2023

Information overload occurs when you try to consume too much knowledge or data at once. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Imagine how journalists and bloggers must feel. Watch word counts.

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Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

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Deirdre Breakenridge

JANUARY 14, 2019

At the same time, owned media has its share of challenges including how to get and keep your audience’s attention in an increasingly noisy media landscape. ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.” How has pitching media changed?

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Cision

OCTOBER 14, 2016

After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. In that time, he’s learned how to spot good pitches from a lightyear away. In the consumer tech space, using CRM and the cloud to create interesting services seems more useful than new gadgets.

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Buzzstream

APRIL 25, 2024

I’ll walk you through how to turn your unlinked mentions into links. Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name. Option 2: How to Set Up Talkwalker Alerts I prefer Talkwalker to Google Alerts because it has more advanced filtering options. What Is an Unlinked Mention?

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Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way. Be flexible in your pitch.

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Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

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Shift Communications

JANUARY 12, 2018

Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. Christine Connolly . Account Manager.

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PR Fuel

MARCH 22, 2022

Not sure how to distribute press release materials? If you’re not sure how to build a list of media contacts, look for a press distribution company. Create the Pitch. Before you can distribute press release materials, you need to create a pitch email. Journalists receive hundreds of pitch emails daily.

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Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase.

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PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Learning how to write press releases can help you reach and appeal to your target audience. It can also help you communicate your company values.

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ImPRessions - Crenshaw Communications

JANUARY 31, 2019

They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. The post Challenger Brands: Here’s How To Win At PR appeared first on Crenshaw Communications.

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Beyond PR

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Not All Travel Pitches are Created Equal. Look Beyond the Email Pitch.

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