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How To Personalize Your Media Pitch: PR Advice

ImPRessions - Crenshaw Communications

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156
article thumbnail

How To Personalize Your Media Pitch: PR Advice

ImPRessions - Crenshaw Communications

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156
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How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine

OnePitch

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What information do you always make sure to include in a pitch?

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5 Elements That Should be in Every Consumer Product Pitch

OnePitch

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. Sending inaccurate pitches can often result in no response.

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Pitches That Placed: How to Pitch Destinations to Farm Flavor

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Farm Flavor that positions Coastal Mississippi as a destination with trend-setting expert Chefs and quality dining experiences. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: .

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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?

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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156