5W PR

DECEMBER 7, 2020

However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data. 78% said so.

Social Media 103

Social Media Trends Media Policies 103

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

The Proactive Report

SEPTEMBER 25, 2014

The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News. Facebook is the clear winner here. adults use Facebook and half of those users get news there — amounting to 30% of the general population. YouTube comes in second as a source of news traffic.

Social Media 184

Social Media Reddit Media Facebook 184

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

Video 62

Video Social Media Instagram Media 62

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. TikTok has become social media’s darling of 2020.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Prohibition

NOVEMBER 30, 2021

As we enter another new month and winter has well and truly graced us with its presence, we’ve taken a look back at the most important social media updates that have taken place in the past few weeks. YouTube is axing the public dislike count . Facebook tightens ad policies further.

Social Media 62

Social Media Trends Pinterest Guidelines 62

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. The average consumer’s attention span is short. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. Long-winded promotional copy and “swipe to learn more!”

Video 148

Video Brand Branding Instagram 148

Prohibition

NOVEMBER 6, 2021

Here, we will educate you on everything social PPC! After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? In terms of social media, social PPC refers to ads that are put on social media platforms.

Social Media 62

Social Media Media Advertising Advertising 62

Agility PR Solutions

NOVEMBER 29, 2020

Despite the various social media platforms brands utilize to promote and sell their products, new research from health, beauty and lifestyle comms agency Rebel Gail Communications reveals that Facebook is decidedly the preferred social media shopping channel for consumers, far surpassing purchases being made through YouTube, Instagram and TikTok.

YouTube 148

YouTube Instagram Social Media Facebook 148

Prohibition

JULY 7, 2023

Going live on platforms like Facebook, Instagram, and more recently TikTok can offer immense opportunities to connect with your followers on a deeper level and create more genuine, engaging relationships with consumers. However, going live can be nerve-wracking. ’ Perhaps an overused expression but true nonetheless.

Video 62

Video Social Media Media Instagram 62

Agility PR Solutions

AUGUST 20, 2018

We recently reported that Facebook has knocked Instagram off its perch as leading influencer marketing social channel, and it looks like the mighty FB has unseated another long-time social dominator. The post Facebook’s dominance grows, overtaking YouTube as top video channel appeared first on Agility PR Solutions.

YouTube 68

YouTube Video Instagram Facebook 68

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Photo courtesy of Pexels.

Social Media 52

Social Media Brand Branding Customer Service 52

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Bank, Capital One and TD Bank discover ways to motivate consumers to act. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98

Video Agency Strategy Marketing 98

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 73

Social Media Ethics Trends Viral 73

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If 3 Ways to Maintain Control of Your Corporate Social Media.

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

FEBRUARY 20, 2024

She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Just 7% say they are unlikely to use it; Top social channels for PR. As always there are links to the underlying resources for anyone interested.

Report 106

Report Publicity Marketing Pitching 106

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Some pretty impressive social media stats. 96% of UK social media users visited a social network in the past month.

Social Media 69

Social Media Corporate B2B Company 69

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. Why do that on a platform that has laughable reach when I can already upload to YouTube with zero reach restrictions ? Fun, right?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

PR 20/20

DECEMBER 4, 2018

Every year we read tons of articles about the up and coming trends in social media and marketing. While that may be true, for a change, let’s take a look at some of the social media tactics that took gold medals over the past year. Here’s a tribute to four of the best social media tactics of 2018.

Social Media 66

Social Media Trends Pinterest Instagram 66

Landis PR

APRIL 29, 2024

The Most Popular Social Media Channels in Finland Youtube : 4.46 million users Facebook : 3.59 A good place to meet younger decision makers and social media influencers. The number of people in Finland who trust news the most remained unchanged from last year at 69%. million users Instagram : 2.47

Radio 59

Radio Pinterest Television Government 59

5W PR

DECEMBER 26, 2022

Of all the social media platforms, TikTok has been the platform to hit 1 billion users the fastest, in the span of only five years since its inception (compared to Facebook and YouTube which both took around 8 years or more). So, what should a company know as they are looking to begin marketing on TikTok ?

Marketing 88

Marketing YouTube Advertising Advertising 88

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

Video 89

Video Strategy Marketing Instagram 89

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Influencer Impact.

Social Media 75

Social Media Media Analysis Radio 75

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. Pokemon Go: It’s Not Just for Kids.

Trends 319

Trends Content Marketing Brand Branding 319

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. If this last year taught us anything, it is that no amount of planning or budgeting can account for the unprecedented. Consideration.

Consumer 52

Consumer Marketing Social Media Instagram 52

ImPRessions - Crenshaw Communications

APRIL 6, 2018

The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. After catching heat for a Parkland shooting conspiracy video , Google’s YouTube took steps to thwart the promotion of extremist or misinformation videos. Facebook & Twitter.

Government 149

Government YouTube Wikipedia Google 149

MaccaPR

NOVEMBER 24, 2014

Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. Clients and social media agencies are dazzled (and intimidated) by sheer size. Jean-Claude Van Damme’s “Epic Split” video had 76 million views on YouTube. RedBull had 45 million Facebook fans. Brand engagement.

Social Media 82

Social Media Media YouTube Film 82

Waxing UnLyrical

JUNE 27, 2012

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. Facebook is becoming the ubiquitous answer to all the questions you could possibly have. minute video has been seen by 50,722 (and counting) people on YouTube.

Social Media 91

Social Media Media Facebook YouTube 91

Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. However, 100 hours of video are uploaded to YouTube every minute.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. However, 100 hours of video are uploaded to YouTube every minute.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. However, 100 hours of video are uploaded to YouTube every minute.

YouTube 60

YouTube Brand Branding Analytics 60