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Public Relations Strategies for Robotics Companies

5W PR

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance. Storytelling.

Company 88
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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

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PR Professional’s Guide to Content Marketing

5W PR

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Media outreach, using credible, third-party experts, achieves higher consumer engagement and conversion numbers. Creating Content.

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PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. How were you able to present this information to audiences without overwhelming them with numbers?

Publicity 158
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How to Create a Media Kit

5W PR

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Evolution and History of Media Kits. Creative Media Kit Ideas.

How To 176
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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

Examples of assets include data, infographics, and videos, among others. The number “30” at the end of a press release is a traditional notation used to indicate the end of the document. Although assets aren’t always available, they can make a significant impact. We recommend including them if you can.

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9 Techs to Take Your Content to the Next Level

PR 20/20

This helps marketers gauge consumer search behaviors over time to fuel content ideas. Templates range from social media posts to marketing collateral to infographics (and tons in between). Do you have a documented content strategy? One unique feature called Year in Review lets you see what was trending in previous years.

Google 90