The Proactive Report
NOVEMBER 3, 2022
While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer.
Cision
AUGUST 23, 2017
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?
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5W PR
JUNE 15, 2020
The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis.
Doctor Spin
FEBRUARY 22, 2024
Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.
5W PR
MAY 25, 2023
When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. This includes acknowledging any mistakes or errors on the company’s part and taking responsibility for any negative impact on consumers or stakeholders.
The Proactive Report
JANUARY 5, 2015
Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. Now the consumer has a voice and online reviews are the norm. Consumers are forming opinions faster now than they were 12 to 24 months ago. I totally agree.
5W PR
NOVEMBER 25, 2019
There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop.
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