The Proactive Report

OCTOBER 30, 2023

Now is not the time to pull back on PR and marketing efforts. The more you know about your customers, clients, employees, and competitors, the better your planning will be. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. To make things worse, a couple of rogue Domino’s employees had posted a video where they put nasty things on the pizzas before baking them, and the prank went viral.

Marketing 310

Marketing Product Launch Corporate Viral 310

PR News

OCTOBER 24, 2018

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued.

Resources 297

Resources Communications Leadership Employee 297

Agility PR Solutions

DECEMBER 4, 2018

They should—your employees are the ones that matter most in your digital PR strategy. A company’s biggest and best PR assets are its people. Yet, employees often get left behind as products, […].

Strategy 66

Strategy Employee Digital PR Facebook 66

Rock the Status Quo

OCTOBER 27, 2014

And it’s a GREAT example of today’s digital PR! Digital PR' Once it is live, share their article on the LinkedIn company page and other social media assets, as relevant. If you haven’t considered LinkedIn as a platform for company news and executive thought leadership, go check it out. I <3 it.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. In this digital age it is possible to track everything.

Digital PR 264

Digital PR Marketing Infographics Video 264

Doctor Spin

FEBRUARY 22, 2024

Learn more: Investor Relations (IR) Digital PR (Sometimes referred to as “Digital Communications,” “Online PR,” or “Online Communications.”) “Online public relations can enhance visibility and build relationships with the public, promoting organizations and products through dialogic communication.” link] 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Proactive Report

JUNE 19, 2017

Capossela says he believes that every company will become a software company in one way or another and they need to figure out how to digitize their products. CEO of Microsoft, Satya Nadella describes this digital transformation in four pillars: engage customers. empower employees. Get the Digital PR Tips Newsletter each week.

Digital PR 113

Digital PR Software Strategy Leadership 113

5W PR

JULY 27, 2020

Since 1984, companies were urged to use gamification to improve employee engagement and get workers to more clearly define their goals. It was viewed as a novel way to keep score and get more frequent feedback from employees. A different survey by TalentLMS said most employees like gamification.

Exercises 97

Exercises Software Employee Training 97

Rock the Status Quo

DECEMBER 29, 2014

As we all continue to grow in sophistication and learning related to digital PR and marketing, the ability to tell the difference between a vanity metric and one that is truly valuable is growing in importance. PR Metrics Deconfuzzled. Dear Digital Agency, I’m Stealing Your Clients. Digital PR'

Measurement 173

Measurement Digital PR Strategy Agency 173

The Proactive Report

OCTOBER 13, 2015

Employees are aware of their lack of digital skills, they know these skills are vital to the success of the business and they’re keen to improve. But due to budget constraints companies are not investing in digital skills training. What digital skills are essential to the success of your business in the next two years?

Company 100

Company Training Survey Employee 100

Burrelles Fresh Ideas

JANUARY 2, 2024

The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates. You can connect with him on X (formerly Twitter) or LinkedIn.

SEO 84

SEO Mobile Engineering Ethics 84

The Proactive Report

JULY 27, 2015

So invest in getting your employees and/or outside resources up to speed on their digital skills. Then look at how you can make the most of these digital activities: Planning. Integration of digital activities. Subscribe to the Digital PR Tips Newsletter. Measurement. Paid Media. Owned Media. Earned Media.

Marketing 100

Marketing Strategy Resources Employee 100

The Proactive Report

JANUARY 5, 2015

Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. Find out what is being said online about your brand, your employees and your executives. Ask them to rate your business and the employees they dealt with. I totally agree.

Reputation 100

Reputation System Employee Airlines 100

5W PR

MAY 25, 2023

Engaging with Stakeholders Engaging with stakeholders, such as customers, employees, and investors, can help to build trust and credibility in the company’s response to false information. Companies should provide updates on the situation, answer questions, and be open to feedback.

Brand 88

Brand Branding Crisis Communications Reputation 88

The Proactive Report

NOVEMBER 21, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. These are the people who shape the narrative around your brand. Digging into these conversations can reveal valuable insights that can improve your bottom line.

Social Media 162

Social Media Media Analysis Data 162

Buzzstream

JUNE 15, 2020

50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts. . 68% of entrepreneurs planned to increase spending on digital PR over the next five years. Implementing Digital PR. Key Takeaways.

Digital PR 62

Digital PR Survey SEO Employee 62

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. Hunter Chrome Extension – Find Emails Fast The Hunter Chrome extension simplifies finding email addresses associated with a website.

SEO 83

SEO Web Tools Analysis 83

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. Fabrican have said that the fabric can be recycled and the texture can be changed depending on the fibres used.

Social Media 118

Social Media Fashion Media Travel 118

Public Relations Sydney

SEPTEMBER 21, 2014

This covers a broader audience across customers and media, to employees and shareholders. While marketing seeks to drive instant, tangible sales success, the benefits of a PR program can be viewed as a long term investment that a company would recognise for future achievements. What about Digital Marketing and Digital PR?

Marketing 99

Marketing Advertising Advertising Comparison 99

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Digital PR ( blog posts ) For some organisations, it matters what the general public thinks about certain issues. In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees. And these groups are rarely convinced by marketing assets.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Prohibition PR will assist you in responding to media issues and provide you with regular updates to secure your brand’s reputation.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

NOVEMBER 25, 2019

In honour of Breast Cancer Awareness Month, for example, Delta Air Lines shared emotional personal stories from Delta employees, directly onto the company Twitter. This is especially true for the firm’s Twitter account, which it uses to engage a range of potential passengers in a variety of timely and evocative ways.

Strategy 88

Strategy Marketing YouTube Airlines 88

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. No matter how large or small your business is, the way to find your target audiences is the same: Make a list of everyone that could have an impact on your business – not just your customers. The media is a target audience. Don’t just say women, or mothers.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

MARCH 15, 2023

In doing so, the employees eyebrows mirror that of the McDonald’s logo, a simple yet brilliant observation by their creative team that was then transformed into video content.

Video 62

Video Case Study Sports Creativity 62

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. 1) Visualize how people engage with your site.

Tools 67

Tools Marketing Advertising Advertising 67

5W PR

APRIL 8, 2021

These days, instead of simply being used to announce new products or services, press releases are used as a tool to improve search engine optimization, which can help companies connect with investors, employees, customers, and other interest target demographics that would be interested in the business or its solutions. .

Engineering 128

Engineering Writing Social Media Tools 128

Lauri Pehar Borsh

JUNE 1, 2015

We’ve all heard at least one story of an employee getting fired over a Tweet or Facebook post. Take control of your brand by balancing your personal and professional image to attract recruiters. By Sarah K. White | CIO.com. Social media can make or break your career.

Social Media 60

Social Media Media Employee Google 60

Lauri Pehar Borsh

JUNE 1, 2015

We’ve all heard at least one story of an employee getting fired over a Tweet or Facebook post. Take control of your brand by balancing your personal and professional image to attract recruiters. By Sarah K. White | CIO.com. Social media can make or break your career.

Social Media 60

Social Media Media Employee Google 60

PR in High Definition

NOVEMBER 23, 2016

Simply entering the company domain or even just the company’s name reveals all employee email addresses listed on the web – hopefully exposing the company’s email pattern. The free tool aims to unearth those important and difficult to find e-mail addresses from the internet.

Tools 63

Tools Web Data Employee 63

Solo PR Pro

APRIL 26, 2016

Find a long-time collaborator – If your skills and goals align, there is always a possibility your intern could become a longer-term employee or subcontractor. Kellye and Jennifer celebrate the conclusion of Solo PR Summit in 2013. Working with an intern can be a great way to find out! The Biggest Benefit – Fulfillment.

Internal 40

Internal International Conference Energy 40

Doctor Spin

DECEMBER 15, 2023

The intranet is the unsung hero amongst PR channels. In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. This includes document management systems, digital libraries, and databases.

System 52

System Employee Meeting Internal 52

PR in High Definition

AUGUST 21, 2018

Challenger bank, Monzo, has a community forum where its users can chat to each other about Monzo products and interact with a team of Monzo employees to discuss new ideas. Likewise, engaging with consumers in a way that’s meaningful will be much more valuable for your brand in the long-term.

Brand 54

Brand Branding Trends Social Media 54

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports.

Trends 60

Trends Media Report Technology 60

Prohibition

APRIL 29, 2017

As an agency we are committed to our employee’s career development and every year you will be provided off-site PRCA and CIPR training to ensure you stay up to speed with the latest developments in the industry. We are looking for someone who enjoys working in a fast paced environment and thrives on getting results.

Agency 54

Agency Creativity Hotels Social Media 54