Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data. Visual assets like infographics are more expensive.) Analyzing the wrong data.

Content Marketing 103

Content Marketing Print Analysis Data 103

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. On average, it takes a consumer 7 points of contact to feel they have a relationship with a brand. When most of us sit down to research where to bank, we’re not really jumping for joy.

Banking 93

Banking Content Marketing Examples Industry 93

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. Integrating both print and digital marketing into is critical to your modern PR campaigns.

Advertising 84

Advertising Advertising Privacy Analytics 84

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Data for this report was compiled in November 2019. Money affects everyone. Report Methodology.

Financial 83

Financial Industry Report Insurance 83

PRSay

AUGUST 23, 2016

Infographics for instance, work very well for illustrating statistics and other technical content. The creative format of infographics also help to steer the consumer to look at data, which would have been otherwise more easily overlooked. Why textual information still matters.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

Infographics for instance, work very well for illustrating statistics and other technical content. The creative format of infographics also help to steer the consumer to look at data, which would have been otherwise more easily overlooked. Why textual information still matters.

Video 60

Video Financial Infographics Web 60

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value? Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. This data looks at all content produced by our clients in the spring of 2020. (To Reports + Data Are the Biggest Differentiators. That’s what we’ve set out to answer in this report.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. This data looks at all content produced by our clients in the spring of 2020. (To

Healthcare 52

Healthcare Content Marketing Industry Trends 52

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. The podcast is eminently shareable on social media channels.

Company 113

Company Interviews Print Pitching 113

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

One way to juice a seasonal story is with interesting and quirky data to update or round it out. Fall is also a great time for clients and pundits to prognosticate on winners and losers in different genres based on data. Strategize for Thanksgiving shopping stories now.

Film 180

Film Small Business Pitching Comparison 180

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Collect Data. Then Collect More Data; And Pull Together a Village. Bottom-line? Case in point – General Mills.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Print it to motivate your team. Twitter paid amplification?

How To 60

How To Software System Employee 60