Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. To connect with Katie, you can follow her on Twitter.

Technology 76

Technology Training Data Consumer 76

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 91

Meeting Retail Groups Hotels 91

Prohibition

JANUARY 14, 2022

What is a PR Crisis Plan? Your employees and stakeholders could be made to look incompetent or immoral. Trying to control a crisis is almost impossible. For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. If the country is divided, you can bet for most companies, their employees and customers are too. Communications is a function of leadership.

Technology 128

Technology Study Communications Survey 128

Prohibition

DECEMBER 13, 2021

If your company is going through the stages of a crisis, it’s important to manage all stakeholders’ expectations. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Man-made crisis events are disasters that are directly caused by people.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Shift Communications

AUGUST 16, 2016

You may not think your tech startup is very similar to an established consumer restaurant, for example, and looking at operational procedures, you’re probably right. A crisis communication plan. This includes a communication plan (think old school phone chains): Who will physically communicate that an issue has occurred?

Company 60

Company Guidelines Crisis Measurement 60

Prohibition

JANUARY 7, 2022

They are two of the biggest crisis types that are bound to impact your company negatively. According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. This means companies can lose as much as 80 per cent of their brand equity if they don’t properly and quickly respond to a crisis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

PR in High Definition

DECEMBER 17, 2020

As we approach 2021, it is likely that topics much like these will continue to surface, causing a shift in both corporate and consumer behaviour. Move over media relations. As an industry, we must start to adapt, develop, and innovate in 2021, pushing communication to its full potential.

Trends 71

Trends Reputation Course Media Relations 71

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 192

Writing Communications Marketing B2B 192

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. It’s important to have a plan in place before a crisis might arise. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

SEPTEMBER 30, 2015

Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! In the 1990s, consumer and advocacy groups aggressively targeted organizations about CSR in their supply chains, and this trend has only intensified since then. Emphasis on supply chain is growing.

Media Relations 120

Media Relations Trends Media Corporate 120

Burrelles Fresh Ideas

APRIL 9, 2024

In conclusion , the melding of PR and social media marketing is not just a trend; it’s a powerful strategy that aligns with how we consume information and interact online today. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

Social Media 92

Social Media Marketing Media Storytelling 92

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). Earned Media Poised for New Prominence ). 82% of consumers stopped doing business after a bad experience.”.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. The debate was chaired by Lord Black, a director of the Telegraph Media Group.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

prTini

JANUARY 6, 2017

10 manufacturing facilities, 1,500 dealerships and 136,000 employees, Toyota looks forward to collaborating with the Trump Administration to serve in the best interests of consumers and the automotive industry. With more than $21.9 billion direct investment in the U.S.,

Crisis 28

Crisis Brand Branding Automotive 28

MaccaPR

AUGUST 8, 2018

We asked three national crisis experts – Kathy Tunheim, Paul Omodt and Jon Austin – to join us in picking through the smoking carnage at Papa John’s and share their advice: #1 - Nothing Your CEO Does Is Safe From the Public Eye – Nothing. So Papa John’s legally gagged its employees, in a company-wide effort to muzzle criticism. #4

Crisis 63

Crisis Marketing Training Employee 63