Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Therefore, influencer identification is, as it’s always been, a laborious, time-consuming endeavor. You just have to be a little creative. Jason DeRusha.

Instagram 122

Instagram Brand Branding Local 122

Shift Communications

AUGUST 30, 2016

When a consumer need is being met for the first time or a business has transformed in order to improve revenues or change the world. Provide a proprietary consumer insight that has not be shared or reported on before. Create Hyper-Local Relevance. For example, peak travel seasons vary from market to market. What is news?

Healthcare 79

Healthcare Local Fashion Trends 79

Solo PR Pro

JUNE 14, 2022

She had a summer internship at a local station in Connecticut and discovered the job wasn’t the right fit for her after a particularly gut-wrenching day where she had to interview a grieving mother who had tragically lost her children in a fire. I learned a ton—there was no money, so I learned to be creative,” Jen explains.

Meeting 83

Meeting Radio Travel Television 83

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. If I could go back in time, I would travel to … Ancient Rome.

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

JULY 20, 2016

I was living in Cleveland, working as a production assistant at one of the news stations and quickly realized I needed a job in a more creative and exciting atmosphere. My hobbies outside of work include…traveling with my family, experimenting with new recipes in the kitchen and trying out the latest restaurants around Chicago.

Leadership 120

Leadership Local Pitching Social Media 120

Konnect Agency

JULY 23, 2020

As numbers in COVID-19 cases are fluctuating up and down across the country and cities are shutting down again the way you speak and advertise to your consumer needs to reflect the current consumer sentiment on travel, in-person shopping, activities, etc. These “always-on” ads are not the best approach in these uncertain times.

Social Media 52

Social Media Media Creativity Advertising 52

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. “PR Client: Rockport.

Print 60

Print Media Travel Wireless 60

Barokas

DECEMBER 22, 2017

From finding the right reporter to drafting the perfect, creative pitch to securing interest from media and then to finally seeing that beautiful piece of client coverage post – that’s what keeps me excited about PR. Working in PR, I love the thrill of the media relations chase.

Media 60

Media Hotels Social Media YouTube 60

Cision

DECEMBER 2, 2016

Then, during my sophomore year I landed a PR internship with a local Boston-based firm, and the rest is history. Brands that have a truly distinct voice and story to tell are more likely to get noticed — by media, influencers, consumers and stakeholders. What do you see as the biggest PR challenges facing brands today?

Film 120

Film Creativity Brand Branding 120

Beyond PR

AUGUST 23, 2016

It depends on whether you’re answering as a consumer, a marketer or a media outlet. If you’re a consumer, shopping for the perfect gift is likely top of mind. If you’re a marketer, you’re focused on making your product visible to those consumers. What do you think about when you think of holiday planning? Timing is everything!

Marketing 40

Marketing Media Radio Local 40

Karen Freberg

OCTOBER 10, 2020

We have to be an event planner, crisis manager, content creator, strategist, creative director, influencer marketing specialist, writer, babysitter (well, not really – only for clients who need to be watched which happened in this show!), When I went to South Africa to work in Fashion and Consumer PR, I did my research.

Social Media 114

Social Media Media Fashion Agency 114

Cision

AUGUST 9, 2016

For a daily beat reporter, our stories had to have a local tie. Personal recommendations have always been the most reliable source of information for consumers. But it’s a good, creative practice to stretch clients into spaces where they may be missing potential customers. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

Beyond PR

JULY 26, 2016

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time.

Strategy 40

Strategy Media Radio How To 40

Cision

MARCH 31, 2016

With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. My hobbies outside of work include…I’m a big fan of travel, and there are plenty of places in the world left for me to visit and drink their local beers.

Newspapers 120

Newspapers Reddit Journalism Technology 120

The Hoffman Agency

JUNE 21, 2018

Luckily The Hoffman Agency thinks that this same approach is valuable and sent me off to Asia for two and a half months where I was able to learn about how our company operated in the APAC region, travel to different countries, as well as make new ties with my colleagues across the Pacific. Korean food is my new go-to food genre.

Travel 28

Travel Local Case Study Energy 28

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

NOVEMBER 10, 2015

But how do marketers connect the dots between social media and engaged consumers by providing real value? The social organism evolves through memes and grows when you allow users to be creative with your content. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way.

Marketing 48

Marketing Social Media Video Mobile 48

PR Conversations

JULY 20, 2015

For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues. Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above). Others are less obvious. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Mass communication is about sending one message with the intention of reaching more than one person - whether that is travelers on a road encountering a land boundary or watching television.

Ethics 52

Ethics Communications Print Television 52

Prohibition

DECEMBER 17, 2021

Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Be flexible and creative. In today’s society, people talk about bad experiences more often than good ones and often these experiences travel faster than ever before. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62