Cision

APRIL 6, 2016

What’s the biggest lesson about marketing you’ve learned throughout your career? Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. This type of content is more trustworthy and credible, more so than most other marketing activities.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 167

Marketing Employee Content Marketing Training 167

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them. These people range from customers, investors, journalists, and employees to business partners. Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. The results?

Survey 94

Survey Industry Leadership Study 94

Cision

AUGUST 4, 2016

Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Content will only be effective if it appeals to the target audience.

Brand 120

Brand Branding Guidelines Storytelling 120

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 120

Communications Crisis Internal International 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 3) Search engine visibility. Tips for LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. But, in each episode are thoughtful, in-depth interviews with J&J employees, health care professionals and external thought leaders, scientists and academics. Most run around 50 minutes.

Journalism 148

Journalism Brand Branding Interviews 148

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. We couldn’t have made Marketing AI Institute what it is today without HubSpot and PR 20/20.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 9) The purpose of marketing metrics. Most (59%) of U.S.-based

Survey 103

Survey Marketing B2B Content Marketing 103

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MARCH 1, 2022

Notified Coverage Books eliminate the need for time-consuming, manual steps to compile lists of coverage and to design your coverage reports by hand” the company said in a product sheet (opens in PDF). Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO.

Software 118

Software Case Study Advertising Advertising 118

Waxing UnLyrical

FEBRUARY 15, 2016

Leadership qualities never go out of style. Whether you’re an entry-level employee, CEO, or somewhere in between, this President’s Day-inspired roundup will help you step up your leadership game. You Don’t Have to Be a CEO to Develop Leadership Qualities. 5 Ways Women Can Develop Leadership Skills.

Leadership 40

Leadership Employee Writing LinkedIn 40

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. Consumers trust others of similar ilk. Honesty and transparency trumps all.

Social Media 90

Social Media Marketing Media Creativity 90

MaccaPR

MAY 3, 2019

million people download each episode) and the “Tim Ferriss Show” (300 million episodes downloaded), plus hundreds of business-oriented podcasts, suggest that the medium has morphed from entertainment into a mission-critical thought leadership channel. Understand How Podcasts are Consumed Differently Than Other Content.

Company 113

Company Interviews Print Pitching 113

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Focus your attention on people who hold leadership positions.

Writing 76

Writing How To Media Guidelines 76

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? So, the FTC stepped in with regulations to protect consumers. Brands like Warner Bros.

Tools 67

Tools Marketing Advertising Advertising 67

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Crafting content that resonates with your ideal buyer personas is key to generating interest in your products and services.

Strategy 62

Strategy Brand Branding Technology 62

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Prohibition

FEBRUARY 10, 2020

Every video needs a beginning, middle, and end as well as some form of conflict, a resolution (your product and service) and of course, a hero (the consumer). One way brands are doing this is through the creation of ‘shows’, which is a series of content with an ongoing narrative between each episode.

Video 62

Video YouTube Social Media Storytelling 62

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. Content production.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule.

Survey 74

Survey Industry Communications Corporate 74

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content.

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking.

Writing 190

Writing Communications Marketing B2B 190

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. The motion was “You don’t need compliance rules when your employees have social media.” Doing right by your employees. Power that me must wield responsibly. Data is great for PR people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Each time an employee gets replaced, knowledge is lost.

How To 60

How To Software System Employee 60

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Adam is a digital marketer. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

MAY 20, 2019

It’s understandable to a degree: every brand marketer wants to convey empathy for their audience, but that goal gets complicated when the stakes are “burger commercial about depression” high. There is a way out of the empathy trap without abandoning content marketing entirely. I can’t do this anymore.

Marketing 99

Marketing Guidelines Video Brand 99