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Thought Leadership vs. Content Marketing

5W PR

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.

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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This shouldn’t be a surprise.

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How to Build Thought Leadership

Landis PR

Thought leadership is more than just “blowing your own horn.” That is the time to create balanced and business-like content. An active thought leadership program needs a content calendar that is eminently doable. More of a consumer audience? What Is Thought Leadership, and Why Does It Matter?

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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

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Guest Post: How to Sell #Content #Marketing to Your Bosses

Deirdre Breakenridge

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Focus on the content. Play to their ego.

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18 Content Marketing Resources for Proven Results in 2019

Tribe Builder Media

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

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Trust Economy: Summaries to 4 Content Marketing Studies

Sword and the Script

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.