ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. Don’t advertise your brand.

B2B 178

B2B Trade Shows Leadership Conference 178

ImPRessions - Crenshaw Communications

JUNE 26, 2019

To show leadership during a serious crisis situation. A new direction or shift in corporate strategy is best announced by the chief executive, who will confer more authority—and generate greater media attention—than other officers. Here are some of the most common. . To announce a new strategy. To launch a key product.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.

B2B 93

B2B Marketing Measurement Social Media 93

Shift Communications

FEBRUARY 17, 2015

As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Solo PR Pro

JUNE 15, 2017

On the second Wednesday in June, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). How do you handle prospect who says “yes” then project stalls?

Trade Shows 40

Trade Shows Conference Leadership Internal 40

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. Building Relationships Before the Conference. A good way to do that is to build relationships through content before the show even begins. The Importance of Hustling During the Show.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

DECEMBER 30, 2017

7) How B2B Marketing Can Get More out of Trade Shows. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. The 7 Worst-Performing Blog Posts in 2017.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. Focus your attention on people who hold leadership positions. Start by creating a list of events and accomplishments that have occurred in the past six months. Consider the next six months, too. Instead, make sure the quote adds something.

Writing 76

Writing How To Media Guidelines 76

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Bring PR to the show.

Conference 95

Conference Trade Shows How To B2B 95

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. They are often the ones that drive real, lasting change and quickly gain influence.

Marketing 74

Marketing SEO Trade Shows Technology 74

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot

Crisis 86

Crisis Employee Trade Shows Local 86

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 30, 2021

Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 28% “peers/colleagues,”.

B2B 99

B2B Trade Shows Survey Study 99

Rock the Status Quo

MAY 18, 2015

And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. Look for industry conferences, trade shows and associations. Even an hour invested in this task is beneficial.

Publicity 100

Publicity Trade Shows Google Twitter 100

PR Fuel

JUNE 16, 2021

New leadership announcements . For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. . Partnership announcements. Otherwise, consider whether or not you want to schedule the press release for immediate release. Immediate release events might include breaking news.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Landis PR

JANUARY 3, 2022

We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. This includes everything from internal communications to both manufacturing and office associates to external communications to customers and media at trade shows.”.

Trends 52

Trends Trade Shows Agency Communications 52

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. You can also network in person by attending conferences or trade shows. To expand into other areas, demonstrate your credibility with content that serves their interest.

Local 41

Local How To Skype Trade Shows 41

Sword and the Script

DECEMBER 15, 2020

From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. Conversations are shifting from seeking PR value through thought leadership, brand and influencer building to ‘how can your PR effort help me convert leads and feed new business’?

Marketing 167

Marketing Employee Content Marketing Training 167