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How to Book Speaking Opps In The COVID Era

ImPRessions - Crenshaw Communications

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. But there’s some good news in the conference world for PR planners. Event producers and programmers are scrambling to adapt.

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Making The Most Of Virtual Event Experiences

ImPRessions - Crenshaw Communications

But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. For those registering for their first hybrid or virtual conference, it might be tempting to approach the event as a throwaway.

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Five Reasons You Should Not Miss SAE WCX 2024

Bianchi Biz Blog

And that environment of change has also extended to the industry’s longstanding events and trade shows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers. of Energy, the U.S.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

To show leadership during a serious crisis situation. A new direction or shift in corporate strategy is best announced by the chief executive, who will confer more authority—and generate greater media attention—than other officers. Here are some of the most common. . To launch a key product. To signal a cultural shift.

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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.

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HIMSS15: How-to Position your Organization as a ‘Snowflake’

Shift Communications

As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Play the role of the roving reporter – Mobile technologies have enabled marketers to capture decent quality video on-the-go. Start here.

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What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.