ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. But there’s some good news in the conference world for PR planners. Event producers and programmers are scrambling to adapt.

Conference 284

Conference How To Trade Shows Leadership 284

Sword and the Script

AUGUST 26, 2014

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. The PR pitch deluge inevitably follows. by Frank Strong.

Trade Shows 119

Trade Shows Conference Pitching Meeting 119

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. Focus your attention on people who hold leadership positions. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Your pitch can encourage journalists to continue reading your press release.

Writing 88

Writing How To Media Guidelines 88

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. Building Relationships Before the Conference. A good way to do that is to build relationships through content before the show even begins. The Importance of Hustling During the Show.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

Airlines 120

Airlines Exercises Fashion Print 120

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Rock the Status Quo

MAY 18, 2015

And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. Look for industry conferences, trade shows and associations. Follow up with an email pitch. Even an hour invested in this task is beneficial.

Publicity 100

Publicity Trade Shows Google Twitter 100