ImPRessions - Crenshaw Communications

JUNE 26, 2019

To show leadership during a serious crisis situation. A new direction or shift in corporate strategy is best announced by the chief executive, who will confer more authority—and generate greater media attention—than other officers. Here are some of the most common. . To announce a new strategy. To launch a key product.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership.

Publicity 100

Publicity Trade Shows Google Twitter 100

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

Airlines 120

Airlines Exercises Fashion Print 120

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot

Crisis 88

Crisis Employee Trade Shows Local 88

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. You can also write a press release about rebranding, new products/services, or onboarding a new employee. Focus your attention on people who hold leadership positions. Consider the next six months, too.

Writing 96

Writing How To Media Guidelines 96