ImPRessions - Crenshaw Communications

JUNE 26, 2019

To show leadership during a serious crisis situation. A new direction or shift in corporate strategy is best announced by the chief executive, who will confer more authority—and generate greater media attention—than other officers. Here are some of the most common. . To announce a new strategy. To launch a key product.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot

Crisis 87

Crisis Employee Trade Shows Local 87

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

Airlines 120

Airlines Exercises Fashion Print 120

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. You can also write a press release about rebranding, new products/services, or onboarding a new employee. Focus your attention on people who hold leadership positions. Consider the next six months, too.

Writing 88

Writing How To Media Guidelines 88

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. 7) How B2B Marketing Can Get More out of Trade Shows. 6) Thought Leadership Actually Requires Thought and Leadership. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74