Remove Community Remove Conference Remove Leadership Remove Trade Shows
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Are Trade Shows still a Good Place for PR Launches?

Sword and the Script

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. A Traditional Case for Trade Show Launches.

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Five Reasons You Should Not Miss SAE WCX 2024

Bianchi Biz Blog

And that environment of change has also extended to the industry’s longstanding events and trade shows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.


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How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. These partnerships open doors to new markets and communities, strengthening your foothold.

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HIMSS15: How-to Position your Organization as a ‘Snowflake’

Shift Communications

As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Typically, this type of visual content is more broadly shared within social communities – a win-win all around. Looking for a way to get your creative juices flowing?

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Chat Recap: Project Stalls, Doubt, and More

Solo PR Pro

On the second Wednesday in June, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). How do you handle prospect who says “yes” then project stalls?

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How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. Building Relationships Before the Conference. A good way to do that is to build relationships through content before the show even begins. The Importance of Hustling During the Show.