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Comparing top 2021 media monitoring vendors

Onclusive

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Social media monitoring also allows communicators to gather customer feedback and pinpoint influential opinion leaders who can help shape a brand’s public image.

Media 370
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This rail strike is also a battle for public opinion – and No 10 is fighting dirty

Mark My Words

When it comes to this week’s rail strikes, that comparison is a gift for a government PR machine that thrives on negativity and rarely needs a second invitation to sling (often slanderous) insults at its opposition. But much of the public he needs to persuade sees a scratchy figure. And that matters. It pushes at an open door.

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Critical Mention Ends Agreement With Cision

Critical Mention

Since this decision became generally public knowledge over the last few months, several of our competitors have used it as an opportunity to spread rumors you may have heard. These additions include increased social media monitoring, licensed print content and streamlined search functionality.

Print 101
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The Implications of the Growth of Social News

Cision

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media. Consequently, more publications are integrating visuals into their news.

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Monitoring and evaluation: An essential part of a public relations strategy

Public Relations Sydney

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Here are some ways to monitor: Publicity clippings. The most basic and well-known technique is clipping publicity for clients.

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Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Or consider these comparisons: Graphic design software is not creativity. A press release is not public relations. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Marketing technology (martech) is not marketing.

Marketing 104
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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Consider looking at your communications and public relations counselors this same way. The comparisons between lawyers and communications professionals are endless. In PR it’s the same.