Comparison Events Measurement Writing 
ImPRessions - Crenshaw Communications
FEBRUARY 17, 2017
This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.
ImPRessions - Crenshaw Communications
DECEMBER 18, 2017
A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. How To Plan PR in 2018. Audit the past year.
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Sword and the Script
AUGUST 29, 2020
While there’s a lot of discussion about how events this year is bringing about change, I was struck by how the findings in three reports indicate that many of these things were already underway. This weekend, I had a chance to go back and review a few of them. These three studies are the center of this week’s Unscripted Marketing Links.
Buzzstream
MARCH 13, 2024
Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In contrast, traditional PR has broader metrics to measure public perception and sentiment. How is Digital PR Measured?
Maxim Behar
SEPTEMBER 4, 2023
They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. We all need to learn how and what we speak, write, look like.
The Resolution Blog
JANUARY 8, 2018
Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?
Sword and the Script
DECEMBER 20, 2022
And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. To that end, this year’s roundup is uh-mazing.
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