Bianchi Biz Blog

JULY 10, 2023

Years ago at Jalopnik I started looking into a company that purported to sell “perfect” replica supercars on the cheap. I’ve been in this business almost 20 years now, and worked for my college, high school and junior high newspapers before that. (I’ve Describe the craziest or most fun story you have written.

Meeting 84

Meeting Report Automotive Media 84

Bianchi Biz Blog

AUGUST 9, 2021

I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News. Any pet peeves with PR people?

Transportation 96

Transportation Meeting Automotive Report 96

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Bianchi Biz Blog

APRIL 17, 2023

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

Engineering 78

Engineering Automotive Agriculture Media 78

Bianchi Biz Blog

OCTOBER 24, 2022

We continue to run a lot of stories on how constrained supply chains, record-high fuel costs, and labor shortages are impacting trucking companies. Also on our radar these days is anything related to electric trucks, charging infrastructure, and fleets’ efforts to reduce carbon emissions and improve fuel economy.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Cision

MARCH 3, 2016

Our business has evolved from being centered on solely media relations to really encompassing and servicing fuller scopes. However, some companies think that just being in Chicago prohibits our national media relations contacts. What advice do you have for companies on creating a successful communication strategy?

Newspapers 120

Newspapers Creativity Mobile Agency 120

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. Having experts prepped and ready to handle either scenario enables your prompt and efficient response to media inquiries. Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Offer access and exclusives.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Stephen Waddington

JULY 11, 2017

Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). The 136 page report is available as a free download.

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . 2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. It’s brilliant.

Technology 94

Technology Software Resources Pitching 94

Beyond PR

JUNE 19, 2017

Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative.

Communications 69

Communications How To Telecommunications Employee 69

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. So they used to be a kind of, this was the circulation, and then on average two to four people might read that newspaper, that magazine. Are they on mobile? Okay, it needs to be media relations still. Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78

Maxim Behar

JANUARY 24, 2022

After graduation, he worked as a journalist for 15 years and then launched one of the first private daily newspapers in Bulgaria – Standard News. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

MaccaPR

SEPTEMBER 3, 2014

So what’s the secret behind your agency or company successfully breaking a world record for maximum social media engagement, traditional media coverage and global brand buzz? Virgin Mobile (most people crammed into a Mini Cooper), POM Wonderful juice (longest airborne inflatable beach ball relay).

Viral 88

Viral Marketing Guidelines Local 88

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final." 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. In particular, Hahn emphasises the importance of authentic, personalised messages.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. In particular, Hahn emphasises the importance of authentic, personalised messages.

Retail 40

Retail Radio Advertising Advertising 40

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. This is about putting the public back into public relations and the social back into social media. We’ll ask what does the speed and real-time nature of social media really mean.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

SEPTEMBER 29, 2021

The Taylor Bennett Foundation , Blueprint and mine and Sarah Waddington’s community interest company Socially Mobile aim to make specific interventions but this issue needs to be addressed downstream. Why is public relations conflated with media relations? Another history lesson. It’s a reasonable enough purpose.

Industry 153

Industry Publicity Agency Community 153