ImPRessions - Crenshaw Communications

APRIL 10, 2019

Can they win back their reputation? If so, how? But it happens, as when a public company CEO can’t admit wrongdoing due to liability concerns, despite knowing that a mealy-mouthed statement or “no comment” comment may prolong the damage. But the two women were the faces of the scandal. Make things right.

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Prowly

SEPTEMBER 23, 2020

A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. When a reputation crisis hits your company, you must take action to rebuild your public image. So, how […].

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Reputation Us

JANUARY 8, 2024

2024 will be another monumental year of continued change in the world of corporate reputation management. To learn more or to schedule Casey Boggs to speak at your upcoming event, visit the 2024 Reputation Speaking website. 2024 REPUTATION SPEAKING TOPICS 1. Reputation Management We are at a pivotal moment where trust in A.I.

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ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. Finally, evaluate how well the brand mention aligns with desired messaging and goals. PR analyses should also consider the article’s reach and how likely it is that the desires audiences will see it, of course.

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Agility PR Solutions

FEBRUARY 28, 2021

There is no shortage of concerns that PR companies have regarding the myriad of reputational risks that face them online. This is because of how easy it has become for online troublemakers and trolls to put brand loyalty, corporate reputation, and purchase intent at serious risk.

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Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide".

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Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. trillion, according to AMO Strategic Advisors.

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PRSay

MAY 3, 2023

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Every move is connected.

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PR Fuel

APRIL 19, 2023

With 31% of the population spending most of their time online, you need to present the best version of yourself or your company online. If you’ve been involved in a controversial situation, however, your reputation can plummet in a hurry.

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Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

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Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

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ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party.

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Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. While small- to mid-size companies may not face the same pandemonium as the government if a leak occurs, a business announcement revealed publicly ahead of schedule can still wreck unnecessary havoc on your organization. Implement Your Reputation Management Strategy.

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Agility PR Solutions

JUNE 5, 2022

When an employee files a lawsuit against your company, you’ll need to act quickly and wisely to manage your company’s reputation. It doesn’t take much for an organization’s reputation to suffer during a legal dispute, no matter how the courts rule.

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Reputation Us

DECEMBER 15, 2023

Taking a few simple actions provided by ReputationUs and Blue Ocean Global Technology throughout 2024 can help your organization enhance , advance and protect its valuable reputation. BRAND VS. REPUTATION Building your company’s brand has always been important, but ultimately, it is your reputation that precedes you.

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Agility PR Solutions

JUNE 27, 2023

Brand reputation refers to how consumers perceive a specific brand based on its image, values, and performance. It is a critical factor that influences consumer behavior and drives the success of a business.

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Reputation Measurement Brand Branding 78

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Awards produced by U.S.

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Reputation Us

NOVEMBER 15, 2021

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. The proliferation of data, technology and automation has transformed the composition of companies’ assets. Recognizing The Big Risk.

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Reputation Us

AUGUST 25, 2022

We all know how to properly wash our hands, avoid touching our face, and steer clear of coughing humans. Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. Polishing Your Reputation.

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Victorious PR

JULY 11, 2022

Let’s say you run a reputable company. You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. It is an honor.

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Real Estate Reputation Company Employee 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Attracting and retaining top talent is a huge challenge for any business, but it’s a distinct competitive advantage among high-growth tech companies — if they can manage it. Now, those are table stakes.

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ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

“Hi [First_Name]), including more than four people from a given outlet, emailing general information handles multiple times, typos, forgetting a subject line altogether before sending the merge – all can undermine your pitch and even your reputation for competence.

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Reputation Us

MARCH 4, 2021

In a recent study conducted by ReputationUs (RepUs) and DHM Research during Cybersecurity Awareness Month (every October), the firms examined the effects of cyber attacks on corporate reputation and consumer confidence. The blame and reputational damage usually falls on the shoulders of the company…not the bad actors.

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Reputation Analysis Corporate Study 109

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. This comes after Susan Fowler, who spent an eventful year as an Uber engineer, wrote a blog post detailing a culture of relentless sexual harassment, gender bias, and cutthroat competition at the company. What’s an honest company to do? Use feedback tools.

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Reputation How To Employee Financial 159

PR in High Definition

JANUARY 30, 2024

Company scandals and crises hit the headlines on an almost weekly, if not daily, basis. Cloudflare has been in hot water recently, for instance, for the way the company handled mass layoffs. The same mindset, really, should apply to companies. If a crisis hits, no time need be wasted making introductions to the company.

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Handbook Crisis Company Reputation 62

Axia PR

FEBRUARY 15, 2023

Avoid unethical business practices to keep your reputation safe. While many companies seek earned media coverage, they always hope the news media will portray them in a positive light. News media outlets publish stories their consumers will find newsworthy.

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Company How To Reputation Consumer 62

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

A thorough review before the kickoff meeting will enable a more fruitful discussion, more pointed questions, and a deeper dive into the company’s background and its nuances. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. Go for “quick wins”.

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How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

A thorough review before the kickoff meeting will enable a more fruitful discussion, more pointed questions, and a deeper dive into the company’s background and its nuances. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. Go for “quick wins”.

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How To Case Study Meeting Pitching 203

Agility PR Solutions

FEBRUARY 23, 2022

Building a strong positive reputation for your brand is done through stellar customer service. There is no such thing as a perfect company. What customers really want in these situations is to be reassured that the company cares about them […].

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Remote PR Jobs

AUGUST 31, 2022

Explain how and why your strategy has the power to fulfill their company goals by concretely describing your PR method. Align your goals with theirs to show how applicable your skills and plans are for the future of their company. How to Provide. Here are a few helpful starting points: Storytelling is Important.

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Publicity How To Storytelling Construction 208

ImPRessions - Crenshaw Communications

JULY 22, 2020

It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Taking the stage in front of the right audiences has tangible business benefits, because it helps position both executive and company as an authority in its space. Public speaking is also a great way to build a personal brand.

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Buzzstream

JUNE 17, 2024

Because of this spam, email outreach has gotten a bad reputation. No one wants a generic email like this: (They didn’t even get the right company correct!) Verify The Email Addresses of Your Prospect Even if you aren’t sending in bulk, verifying your outreach lists is essential for sender reputation and deliverability.

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How To Travel Digital PR Google 71

Awario

JANUARY 26, 2021

In this guide, I'll describe how you can use social listening to analyze and improve your company's reputation, develop your content marketing strategy, analyze and improve your social media marketing strategy and PR, as well as how to perform best in class competitor analysis.

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Company Analysis Reputation Content Marketing 117

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Content marketing Creating high-quality, informative content that answers common voice search queries can position a company or their leader as an industry expert and increase its chances of being featured in voice search results. This includes maintaining a strong brand reputation that is accurate and positive.

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Melissa Agnes

NOVEMBER 12, 2014

Yet companies still gamble with their reputation. I have advised on hundreds of crises and after nearly every one the client wants to know how and/or why the crisis occurred. The science of doing this is called reputational risk management. The science of doing this is called reputational risk management.

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Reputation Us

JUNE 14, 2021

How do we take a stance? The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. While our firm strategizes on the best course of action on exactly why and how to get involved, our immediate counsel to credit union executives is simple; DO IT … NOW!

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Reputation Financial Community Employee 148

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

But for companies who don’t understand that or simply can’t wait, consider mixing earned and paid tactics in the overall plan. If the company name is seen in enough articles, people will become familiar with its offering and recognize it, or even bring it up as an option when making buying decisions. . Don’t confuse PR and sales.

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