Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. There are days where ethical challenges are around every turn. Ethics is actions, not words.

Ethics 81

Ethics Training Real Estate Agency 81

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. This comes after Susan Fowler, who spent an eventful year as an Uber engineer, wrote a blog post detailing a culture of relentless sexual harassment, gender bias, and cutthroat competition at the company. What’s an honest company to do? Use feedback tools.

Reputation 159

Reputation How To Employee Financial 159

Reputation Us

SEPTEMBER 20, 2022

We’ve been advocating that companies hire a Chief Reputation Officer (CRO) for years— but don’t just take our word for it. This past July, the World Economic Forum declared a Chief Trust Officer to be the next C-Suite role that every company needs. Your Chief Reputation Officer. We can’t help but see the parallels.

Reputation 78

Reputation Corporate Policies Ethics 78

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 82

Ethics Travel Writing YouTube 82

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. But it gets worse!

Industry 217

Industry Reputation Groups Internal 217

PR in High Definition

JULY 21, 2020

Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made.

Reputation 77

Reputation Employee Film Internal 77

PRSay

MARCH 1, 2016

Not long ago, the discussion of social media and reputational risk focused internally on what the company was doing to “be social.” Today, reputational risk continues to score as one of the top risks with executives, but the c-suite conversations are beginning to shift from what […].

Reputation 113

Reputation Social Media Media Internal 113

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. I also started an angel investment company, and we do a lot of work in the real estate space. The blurring of paid and owned media.

Ethics 52

Ethics Real Estate Agency Company 52

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Landis PR

NOVEMBER 13, 2023

An environmental public relations (EPR) agency can help your company effectively communicate its green initiatives to a broader audience, highlighting your commitment to positively impacting the planet. Go green – your organization’s reputation counts on its environmental impact.

Trends 64

Trends Ethics Journalism Consumer 64

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true.

Brand 145

Brand Branding Nonprofit Government 145

PR in High Definition

JULY 31, 2020

Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made.

Reputation 62

Reputation Employee Film Internal 62

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 80

Ethics Data Crisis Apparel 80

Stern + Associates

SEPTEMBER 28, 2023

Cybersecurity is not just for companies, it’s not just for good hygiene on your own computer [anymore], this is a new part of conflict.” Drawing parallels with the unforeseen consequences of social media’s rise, Blackman underscores the ethical questions tied to the use of “black box” AI systems.

Government 108

Government Technology Policies Ethics 108

Reputation Specialist Michael Toebe

JULY 14, 2022

Tesla stockholder Solomon Chau is not an enemy of CEO Elon Musk and his company despite filing a lawsuit. The petition alleges that Tesla breached its fiduciary duty by allowing and enabling a workplace culture of discrimination and harassment, which has resulted in loss of reputation and shareholder value.

Government 52

Government Ethics Reputation Employee 52

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Offer honest feedback. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies?

Ethics 52

Ethics Training Financial Survey 52

Burrelles Fresh Ideas

APRIL 16, 2024

By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers.

B2B 93

B2B Marketing Measurement Social Media 93

Burrelles Fresh Ideas

JANUARY 16, 2024

From my favorite airline (which is open and sincere in good times and bad) to my credit card company (who handled a data breach quickly and efficiently), down to my neighborhood auto repair shop (which is almost honest to a fault), these traits are a major driver in my day-to-day purchase decisions.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. A comprehensive internal strategy aimed at opening lines of communication with employees and promoting company culture could have gone a long way toward addressing concerns and containing the ill will before it seeped into the public realm,” he wrote.

Ethics 98

Ethics Employee Crisis Internal 98

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. company website, blogs). Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. We saw the world’s hottest generative AI company fire its superstar CEO, Sam Altman, and then go through three CEOs in just under a week.

Crisis 36

Crisis How To Guidelines Reputation 36

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. The combined company later rebranded under the Onclusive name. Cision releases internal DE&I report.

Software 85

Software Internal International Pitching 85

Stern + Associates

MARCH 15, 2023

As seen in a recent 60 Minutes appearance , the Emeritus Professor of Psychology and Neural Science at NYU has emerged as a prominent skeptic not of AI itself, but of the potential path that companies using AI may find themselves on if they do not adequately prepare themselves. Reid Blackman, Ph.D.

Technology 96

Technology Ethics Tools Creativity 96

Mark My Words

FEBRUARY 2, 2022

And BBC’s Disclosure exposé ensured that, even if the business continues to go from strength to strength, the reputation of its founders as freewheeling punks with progressive hearts of gold is dead. Bluntly, if you want a strong reputation, you need to be making the world a better place. Brewdog’s downfall has been a long time coming.

Reputation 60

Reputation Government Corporate Ethics 60

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Most businesses rely not only on their brand equity, but market reputation and repeat clients. The thinking solidly supports the fact that dated brands don’t compete.

SEO 120

SEO Creativity Mobile Journalism 120

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

5W PR

JUNE 24, 2019

Be sure to conduct a thorough, meaning brutally honest, vulnerabilities assessment to identify the range of scenarios that could threaten your brand’s reputation. Make sure your PR team is represented at the highest levels of decision making in your company. Adopt Internal Safeguards. Assess Your Vulnerabilities.

Crisis 76

Crisis Ethics Advertising Advertising 76

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . How many companies are delivering on their value-led commitments.

Ethics 73

Ethics Brand Branding Internal 73

PR in High Definition

DECEMBER 17, 2018

A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. The revelations that Cambridge Analytica gathered the personal data of millions of Facebook users sent the company into a mass PR crisis.

YouTube 48

YouTube Ethics Crisis Industry 48

Mark My Words

AUGUST 31, 2017

There are so many PR companies that operate without PRCA membership, some argue it is not a level playing field. BP could take legal action for loss of reputation and business. As they go international, their spheres expand, from advertising to political campaigns, lobbying and beyond. They wouldn’t go quietly.

Ethics 60

Ethics Internal International Agency 60

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

PR in High Definition

OCTOBER 26, 2020

However, where companies are concerned, does cancel culture serve a purpose? The reason my stance differs for companies is because feedback is, and should always be, an important part of business. These are social, ethical, and moral matters. This refers to our role as the creators and builders of reputations.

Groups 62

Groups Employee Leadership Examples 62

Flatiron Communications

MARCH 13, 2021

It’s been a long-time pet peeve of mine to observe how many reputable firms in the PR industry will accept clients whose business or advocacy goals raise ethical questions. MeToo, #BlackLivesMatter, and #GretaThunberg all have struck resonant chords with companies the world over. The inimitable Prof.

Policies 36

Policies Agency Ethics Government 36