PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 189

Communications Journalism Advertising Advertising 189

Communications Conversations

APRIL 17, 2020

Let’s look at a few of the more prominent examples. But, still a big move by a monster company who would easily be talking about any number of things right now. This wasn’t a purely social play, but Domino’s was one of the first companies I noticed to use ALL Zoom footage to create a legit commercial.

Social Media 198

Social Media Brand Branding Employee 198

NewsWhip

APRIL 6, 2023

There were six other articles about the pie, featuring on websites like Delish and some local outlets, but none saw nearly the amount of engagement as Today. Boeing shows that employees are still of interest Boeing made it onto our rankings this month due to an employee winning the record-breaking powerball jackpot back in February.

Retail 78

Retail Brand Branding Local 78

PRSay

AUGUST 15, 2019

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Despite the traditional image of an employee at a desk in an office, a significant proportion of today’s workforce is deskless. A recent report estimated that deskless employees make up 80 percent of the global workforce.

Communications 108

Communications Employee Enterprise Local 108

The Proactive Report

JUNE 18, 2021

It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. There are other factors in the environment you need to monitor, so you can spot threats and opportunities that could affect the image of the company.

Small Business 213

Small Business Fashion Groups Local 213

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Communications Conversations

MAY 3, 2021

CEO, Jason Fried, publicly announced some big changes at the tech company that didn’t go over so well with employees–or the general public. ” That didn’t sit well with employees (or the internet, which unsurprisingly lit up Basecamp’s leadership team the last week). .” What will happen?

Marketing 88

Marketing Employee Leadership Local 88

Flack's Revenge

AUGUST 6, 2019

In a PR Daily story about Starbucks , Ted Kitterman recommended leading with values; he cites some great examples: The biggest takeaway for anyone following the news cycle these days must be that you can’t please everybody. What all these companies have in common is a cadre of leaders ready to stick to their principles and take the heat.

Corporate 198

Corporate Brand Branding Agriculture 198

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. As Gallup writes, “Employees are consumers of the workplace.

Internal 138

Internal International Communications Strategy 138

NewsWhip

SEPTEMBER 14, 2023

Interestingly, as this is based on a search for Fortune 100 companies, which Mattel is not, the article only made it into our analysis due to the fact it was compared to some Disney properties, but that doesn’t make it any less striking. It’s worth stepping back and looking at just how much of a cultural event the movie has been.

Brand 78

Brand Branding Viral Apparel 78

Communications Conversations

APRIL 21, 2020

Just in Minneapolis, Best Buy, Sleep Number and Regis have already furloughed employees. Many agencies have asked employees to take pay cuts. Consider: Commenting on local professional super networkers posts. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store).

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Shift Communications

FEBRUARY 8, 2022

Some companies went all out and putting statements for every incident and others remained silent the entire time. So how do you figure out if a cultural event is something your company should have a stance on? Back it up with actions — Show them how it reflects the DNA of the company. Are they expecting you to issue a statement?

Employee 78

Employee Leadership Consumer Internal 78

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. A lot has changed in that time, especially in how companies, associations and organizations approach public affairs and government affairs. It is a lot more integrated, targeted and localized. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

PR Fuel

MAY 31, 2022

For example, if there is a fire at your business and people are hurt, put out a press release to explain what time the fire began and any additional details. Moreover, before putting out any information, hold a staff meeting with your internal employees and put together a strategy. Make sure everyone is on the same page.

Crisis Management 96

Crisis Management Crisis Local System 96

Barokas

MARCH 16, 2020

It’s also caused many companies to refocus their PR, marketing and communications plans. For many companies, it’s fair to wonder what role they should play in the national conversation. Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner.

Communications 88

Communications Case Study Conference Resources 88

Remote PR Jobs

SEPTEMBER 25, 2023

With the market growing, some companies choose to use freelancers instead of agencies because of cheaper costs. For example, if a small nonprofit organization needs help implementing a new initiative in the local community, it would make sense to hire a freelancer due to a small budget. Freelance PR is doable while in college!

Nonprofit 100

Nonprofit Writing Local Training 100

PRSay

JULY 16, 2020

Among other action items, participants will learn to inspire employees, manage operations, meet organizational challenges and strengthen their teams’ communications with crucial stakeholders. Since communication is our strength, as PR advisers, we are in a great position to help our company leaders communicate better.

Leadership 165

Leadership Meeting Employee Internal 165

PR Fuel

AUGUST 27, 2020

The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money? As the name implies, you’ll use this type of press release to publicize an event that your company is holding or sponsoring. That’s where marketing and promotion come in.

Nonprofit 98

Nonprofit Local Writing Examples 98

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. When customers get this rare glimpse, they tend to feel more connected to the company.". Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. In addition, two-thirds would prefer to work for such a company.

Reputation 60

Reputation Corporate Survey Employee 60

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. Keep reading to learn more about how to write a good press release and how much it can do for your company! For example, Value Penguin recently sent out a press release on the number of people who put children in car seats.

Product Launch 105

Product Launch Travel Interviews Writing 105

Newsfile

MAY 11, 2023

Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. ” You can use the following top reasons that companies write a press release for ESG to deliver your ESG news to a global audience. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. Some of this variety stems from the organizational chart.

Employee 148

Employee Print Writing Survey 148

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. It’s about the difference your company makes in taking an issue to the next level. But if your CSR efforts only take into account short - term results, you’ll be stuck in an endless cycle of reinventing where your company stands.

Corporate 116

Corporate Retail Policies Employee 116

MaccaPR

FEBRUARY 19, 2018

To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.

Instagram 98

Instagram Crisis Local Privacy 98

David PR Group

MARCH 16, 2020

Example: Over the weekend, I began efforts to cancel a spring break trip that I booked on vacation rental platform VRBO. Thankfully, VRBO and the property owner are doing the right thing for me, but the company still hasn’t made its policy known to the public. We also need to walk the line between informing and selling.

Communications 105

Communications Brand Branding Policies 105

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. Lots of companies host open houses, which means another one is more of the same in a sea of sameness. Some of those ideas turned out to be pretty good.

Resources 77

Resources Creativity Publicity Local 77

Communications Conversations

SEPTEMBER 28, 2021

’ Let’s just look at a few examples. Take Geoff Martha, for example. Very active on LinkedIn and one of THE case studies for larger companies in Minnesota about social media done right by a senior leader. Finally, let’s look at a local exec with a bit smaller following. CEO of Medtronic. 100% increase.

LinkedIn 120

LinkedIn Case Study Social Media Study 120

PR 20/20

MARCH 26, 2020

It depends on your company. On your brand (the relationship your audience has come to know and trust with your company). Brands are showing up in unprecedented ways to support their employees, customers and communities. Those companies you’re marketing to are all run by people. Glossier, for example.

Crisis 92

Crisis Marketing Healthcare Resources 92

Mindful Marketing

SEPTEMBER 25, 2021

As a young aspiring athlete, I enjoyed playing basketball at local playgrounds with friends. Although they might cringe at calling it love, companies are often able to act compassionately on levels that individuals cannot, as this extraordinary example illustrates.

Brand 76

Brand Branding Local Advertising 76

5W PR

OCTOBER 20, 2020

Of those polled, 88% believed that today’s companies must lead with purpose and 91% said they must benefit all stakeholders and not just its owners. As if in reaction to earlier studies about younger generations and their interests, 95% of respondents agreed that leading with purpose will help employee recruitment and retention.

Brand 88

Brand Branding Survey Study 88

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. When you have engaged employees, you have happy customers.

Employee 88

Employee Internal International Training 88

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. Media Coverage. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience.

Publicity 88

Publicity Reputation Technology Industry 88

Cision

AUGUST 5, 2016

To get a glimpse, check out these examples: Audiences. But you should also be looking at influencers, competitors and even employees. For example, a sports equipment store might consider monitoring their audience by sports teams. Most brands divide audiences by the sales journey: prospects, customers and the rest of the world.

Brand 120

Brand Branding Sports Radio 120

5W PR

AUGUST 12, 2019

Companies that aren’t prepared for a crisis can watch their sales go off the cliff, their stock price take a plunge, and even permanently shut some, if not all their doors. For a construction company, that could mean poor safety standards with a string of citations. How about a federal lawsuit against a multilevel marketing company?

Corporate 68

Corporate Reputation Marketing Employee 68

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Take editorial, for example. An area in which we excel as specialists is being able to target a wide range of media with our stories.

Crisis Management 88

Crisis Management Print Ethics Local 88