ReimaginePR

SEPTEMBER 9, 2021

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. The metadata of your YouTube corporate video holds great potential for optimization. 1 Video Length.

YouTube 156

YouTube Video Corporate How To 156

Mediagraphix PR

OCTOBER 10, 2023

Corporate leaders are responsible for their organizations in various ways. Whether it’s interviews, press conferences, or social media engagement, the way corporate leaders communicate can significantly impact their company’s image and reputation.

Media Training 52

Media Training Training Corporate Media 52

Mediagraphix PR

OCTOBER 10, 2023

Corporate leaders are responsible for their organizations in various ways. Whether it’s interviews, press conferences, or social media engagement, the way corporate leaders communicate can significantly impact their company’s image and reputation.

Media Training 52

Media Training Training Corporate Media 52

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 156

Corporate Reputation Policies Employee 156

5W PR

JUNE 21, 2021

While plenty of companies see scheduling an interview with journalists as a positive thing for the company, which can mean that they can call it a day, the reality is that the work is just getting started when that interview with the CEO is scheduled. Researching the Journalist.

Interviews 88

Interviews Company Trends Data 88

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their organizations. But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance.

Corporate 182

Corporate Analysis Reputation Trends 182

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. This is dangerous ground for companies managing their reputations.

Reputation 78

Reputation Corporate Survey Employee 78

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

The most important corporate function? According to The New York Times, FTX lacked crucial elements of corporate governance, including a chief financial officer, a human resources or compliance department, or a board of directors. ” In other words, it’s all about image. Apparently Bankman Fried took that literally.

Government 227

Government Corporate Resources Ethics 227

NewsWhip

MAY 20, 2024

Building off the work of our first report together on the role of communications and the management function , this new piece of research investigates the role of corporate communications and insights in helping companies manage social and political polarization.

Corporate 78

Corporate Banking Internal International 78

Communications Conversations

OCTOBER 1, 2020

It’s why you’re seeing more videos from senior-level leaders at companies on LinkedIn. But, what companies are doing this well? Early on in the pandemic (March/April), General Mills shared a number of videos where they interviewed key executives on key topics related to COVID. So, brands are turning to video.

LinkedIn 128

LinkedIn Video Trends Company 128

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.

Media 294

Media Trade Shows Travel Interviews 294

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. When my family undertook major renovations on our house in 2014, we began by interviewing several contractors.

Corporate 109

Corporate Communications Crisis Management Crisis 109

NewsWhip

FEBRUARY 6, 2024

and comprises a set of interviews done by founder and managing partner Stephen Waddington. Through interviews with senior communicators at organizations including Adobe, BP, Oracle, and Paypal, Stephen has uncovered some fresh insights, especially regarding companies taking a stand on societal issues. Is it a priority issue?

Report 78

Report Publicity Interviews Corporate 78

Cision

APRIL 14, 2017

Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. It’s tangible, with a focus on the process of IR programs, not benefits or consequences of IR programs.

Corporate 120

Corporate Conference Study Analysis 120

Presspage

NOVEMBER 5, 2021

Communications professionals are on the front lines for their companies. On the other hand, I believe what we do is crucial for companies as well. In the past couple of years, we’ve entered a new reality, one in which companies are facing new, complex challenges and communications professionals' role in solving these is growing.

Interviews 78

Interviews Corporate Survey Technology 78

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

The Stalwart Blog

MARCH 5, 2020

Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Tell us a little bit about Flexible Work Solutions, which is your company, how you got into that, and how you help organizations. Interviewer: The Ph.D.,

Interviews 107

Interviews Video Communications Leadership 107

Presspage

NOVEMBER 5, 2021

Communications professionals are on the front lines for their companies. On the other hand, I believe what we do is crucial for companies as well. It all boils down to this: corporate comms teams are our heroes. By 2025, we want to be helping more than a thousand companies and corporate comms teams with their day-to-day work.

Interviews 78

Interviews Corporate Survey Technology 78

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. On the PR side, it is best practice to try to anticipate interview questions in advance.

Report 310

Report Interviews Pitching Course 310

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

PR for Anyone

JANUARY 28, 2024

You’re Missing Out, Corporate America Women navigating the workplace in their 50s encounter a unique set of challenges distinct from their younger colleagues. Together, Christina and Erica explore the hurdles faced by these women, shedding light on the unfortunate trend of some being edged out of corporate roles.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

APRIL 14, 2020

Timing is essential during any company news announcement, but even more so in the current environment. In return, it’s important to give them the right amount of time to conduct media outreach, follow ups and coordinate interviews. Shaping a greater story around company news will lead to stronger overall results.

Company 88

Company Crisis Report Interviews 88

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Should companies hire public relations people internally?

Interviews 106

Interviews Publicity Technology Social Media 106

Critical Mention

NOVEMBER 18, 2018

In the PR business for over 12 years, Sarah Evans began her career as a consultant for names like Walmart, PayPal and Cisco then ultimately built her company Sevans Strategy from the ground up. Building my own company has been a constant evolution! At its core, that’s what I feel like I do. SCHEDULE A DEMO.

Interviews 80

Interviews Strategy Social Media Digital PR 80

Wadds Inc.

MARCH 22, 2023

A Deloitte study - Tested, Trusted, Transformed: 2023 Corporate Affairs Report - published in February 2023 sets out the conditions that are required for the corporate affairs function to maintain this elevated status. These include communication management, corporate communication and corporate affairs - the term favoured by Deloitte.

Publicity 98

Publicity Corporate Employee Interviews 98

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? Prepare your spokesperson for virtual interviews. So marketers, be sure to rehearse interviews with your spokesperson so that they can recover mid-conversation if needed.

Interviews 71

Interviews Skype Radio Pitching 71

Communications Conversations

NOVEMBER 30, 2017

Long-time #SoloPR, Alison Kenney, made the following post: “Another trend on HARO: queries for corporate blogs. I’m seeing more and more article queries that are actually for posts on company blogs. Sometimes it’s hard to tell there’s a company brand behind the blog too.” I see no difference.

Corporate 68

Corporate Blogging Trends Resources 68

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts.

Interviews 105

Interviews Ethics Government Internal 105

5W PR

DECEMBER 18, 2018

We sat down with Robert Ford, Senior Vice President of Corporate, to discuss why companies continue to struggle with crisis communications, and how they can keys to better prepare companies for it. One of the biggest problems companies make? Authenticity…” Read the full interview below!

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Communications Conversations

DECEMBER 13, 2017

And, like I said, more companies are dipping their toes in the podcasting waters. If that’s the case, I thought I’d give you eight solid questions to really think about before moving forward and starting that first company podcast. This could be someone within your company. Or, it could be an external vendor.

Corporate 103

Corporate Banking Resources Radio 103

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. But for companies who don’t understand that or simply can’t wait, consider mixing earned and paid tactics in the overall plan. This is also an expectations problem.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales. In business as in life, reputation is everything.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Institute for Public Relations

OCTOBER 24, 2023

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion McKinsey & Company analyzed the current state of women in corporate America and their workplace experiences. Data and HR policies from 276 private, public, and social sector companies across the United States and Canada were reviewed.

Policies 52

Policies Interviews Corporate Data 52

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). The PR job of has never been more challenging. Tech can help, but it is not always easy to know where to invest.

Software 156

Software Tools Technology Resources 156

Maxim Behar

MARCH 26, 2024

Maxim Behar, the company's founder, interview for Economy. bg What social benefits are included in the company's package? Yes, indeed, these are important details, but I never forget that the most essential things in a company are its projects, the exciting and creative work, the relationships with clients, and the team.

Groups 105

Groups Communications System Employee 105

Prakkypedia

JANUARY 8, 2023

’ Zen Media makes another post-pandemic prediction, in that “face-to-face interviews will make a comeback” It makes sense. It goes beyond Corporate Social Responsibility; the public wants companies to walk the talk, to “ take more responsibility for their role in society “ Peruse the articles for yourself.

Trends 148

Trends Government Internal International 148