Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? Aligning on messaging Don’t gamble with your credibility.

Crisis Communications 78

Crisis Communications Crisis Communications Reputation 78

Melissa Agnes

MARCH 20, 2014

One Friday morning, CEO & Co-founder of AppFirst, David Roth, was woken at 2am to a crisis that threatened the organization’s reputation and, ultimately, their profitability. How David chose to manage this crisis is what saved the company from any and all negative press and any loss on their bottom line.

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

5W PR

AUGUST 16, 2020

The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. The study also found that those companies that responded well saw an average increase in the value of 20% while those that didn’t experience a 30% decrease.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Melissa Agnes

FEBRUARY 17, 2015

Each week, I get approached by a handful of university students and young professionals seeking my advice on how they can kick-start their careers in crisis management. So, you wanna be a crisis management professional? Being a crisis management professional is a big responsibility. Learn, learn, learn.

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Crisis Management Crisis Skype Case Study 186

5W PR

OCTOBER 10, 2023

It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Understanding why social media is so attractive to consumers is key to leveraging it for PR success. Consumers can connect with friends, family, and like-minded individuals globally, fostering a feeling of belonging.

Social Media 88

Social Media Consumer Media Crisis Management 88

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

But occasionally, the damage comes from a company’s own ranks. That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills.

Crisis 213

Crisis Government Crisis Management Public Affairs 213

Wadds Inc.

FEBRUARY 15, 2023

A review of Communicate in a Crisis by Kate Hartley. When is a crisis a major threat, and when is it just a Twitter storm? Communicate in a Crisis by Kate Hartley sets out to answer that question. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

Crisis 98

Crisis Communications Crisis Management Analysis 98

5W PR

APRIL 22, 2024

Public relations is vital in reassuring the public of a brand’s unwavering commitment to data security and enhancing consumer confidence. Fintech companies need to address any concerns or questions customers may have openly. Cultivating long-term relationships and crisis management Public relations isn’t a quick fix.

Consumer 78

Consumer Financial Crisis Management Banking 78

5W PR

OCTOBER 1, 2024

PR transcends its traditional role in crisis management in today’s competitive landscape. PR helps craft well-written press releases to announce new products, services, or company milestones. Another This encompasses how consumers view the brand, including its values, quality, and reputation.

Branding 88

Branding Brand Crisis Management Crisis Communications 88

Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

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Crisis Branding Brand How To 271

Shift Communications

JULY 24, 2017

s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. Crisis Strikes.

Case Study 94

Case Study Crisis Management Crisis Study 94

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

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Crisis Company Crisis Communications Crisis Management 68

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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Crisis Communications Crisis Communications Crisis Management 62

David PR Group

APRIL 4, 2024

This event is not an isolated blip on the radar; it is a symptom of a deeper malaise that has been gestating within the company, prominently highlighted by the infamous 737 MAX controversies. What sets Boeing’s predicament apart from conventional PR crises is its potential to threaten the company’s long-term existence.

Crisis 52

Crisis Transportation Crisis Management Reputation 52

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. For global companies, reputation is the new gold. Crisis Dashboard. The Crisis Dashboard changes this.

Crisis 158

Crisis Reddit Reputation Tools 158

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari. And what can we learn from how Equifax handled the crisis? How did it escalate?

Crisis 149

Crisis Crisis Management Reputation Financial 149

Agility PR Solutions

JUNE 1, 2021

With the pandemic looming large, many public relations managers have donned the hats of crisis managers for their companies. They have become a bridge between brands, consumers, and stakeholders. Because the PR industry is struggling.

Communications 167

Communications Crisis Management Crisis Consumer 167

NewsWhip

MAY 26, 2020

After ranking up a litany of industry awards and nominations in such a short period of time, we wanted to check in with Aubrey Quinn, Partner and Managing Director, to learn more. Aubrey Quinn (Partner & Managing Director, Clyde Group): Thanks for connecting with me today! Clyde Group does a fair amount of crisis work.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

5W PR

AUGUST 9, 2024

In today’s digital era, where traditional media is evolving and consumer trust is shifting, influencers have become invaluable assets in the field of public relations. This gives companies unmatched opportunities to work with an influencer marketing agency to amplify their brand messages, boost engagement, and drive tangible outcomes.

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Product Launch Guidelines Crisis Management Crisis 78

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Reputation Us

JULY 18, 2024

One of the juiciest examples — Apple—a company that successfully embraces prioritizing both customer and staff satisfaction. This involves proactive communication, crisis management and a commitment to addressing any issues that may arise promptly. In addition to reputational benefits, financial benefits follow.

Reputation 97

Reputation Crisis Management Employee Enterprise 97

5W PR

SEPTEMBER 30, 2024

Supporting Health and Wellness Brands with Strategic Campaigns For health and wellness brands offering solutions such as supplements, skincare, or natural remedies, public relations plays a vital role in raising product awareness and building consumer trust.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

In essence, a crisis is a situation that doesn't fit into a person's or a company's previous experience. So often, getting over a crisis is very tough if we rely on common skills or verified knowledge. If you don't monitor reviews about your business regularly, it's time to start doing so during a crisis.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales. Access to senior management is all-important here.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

NewsWhip

SEPTEMBER 11, 2019

There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year. Before a crisis.

Crisis 87

Crisis How To Crisis Management Analysis 87

5W PR

JULY 1, 2019

Inevitably, many businesses undergo some sort of mishap or crisis that requires professional handling. Crisis communication is an aspect of doing business that many find uncomfortable, but it’s something that must have a defined protocol in order to effectively employ it. Because consumers want transparency. Don’t Place Blame.

Crisis Communications 68

Crisis Communications Crisis Crisis Management Communications 68

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Engaging with media outlets, whether high-profile or narrowly focused, lets businesses reach a targeted audience of readers or viewers who are also consumers. An entrepreneurial company can share the tale of its founding, struggles and all. Yet it will surely be an asset in a crisis.

Reputation 156

Reputation Branding Brand Media 156

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Swift and thoughtful responses to negative feedback can help in managing and mitigating potential reputation crises.

Branding 195

Branding Brand How To Reputation 195

Melissa Agnes

AUGUST 12, 2014

Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. In a crisis, you need your stakeholders to trust your spokesperson and, thus, your organization. Would this be beneficial to your organization in and out of a crisis? Think about it. Think about it.

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Prohibition

AUGUST 24, 2023

These agencies are adept at handling various aspects of public relations, from brand building to crisis management , with a specific focus on food safety. The Importance of Food Safety in the Food Industry Food safety is paramount in the food industry, as it directly impacts the health and well-being of consumers.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Onclusive

SEPTEMBER 20, 2023

Lastly, is the enablement of more informed decisions around crisis management. Benchmarking yourself against competitors in this way can help you position your brand effectively, address consumer pain points, and capitalize on missed opportunities. This knowledge enables you to build proactive crisis management strategies.

Analysis 221

Analysis Crisis Management Tools Strategy 221

The Hoyt Organization

AUGUST 9, 2024

To stay top of mind with consumers, an effective and well executed PR strategy is no longer optional, but essential. They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more.

Travel 77

Travel Tourism Industry Publicity 77

Cision

SEPTEMBER 22, 2016

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. The Post-Trust Era.

Consumer 120

Consumer Crisis Management Advertising Advertising 120

PRSay

JULY 10, 2020

As a discipline, crisis management is categorized into three phases: pre-crisis (which involves prevention and preparation); crisis response; and post-crisis (evaluation and preparation). Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks. Envision the future.

Crisis 176

Crisis Crisis Management Employee Retail 176

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Most companies make that move only after careful consideration, and sometimes it’s a step that’s overdue. There’s no one to manage the agency. Sometimes client companies think the hardest part of the process is finding and vetting different agencies to identify the best partner. You need instant results.

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Agency International Internal Resources 333

The Proactive Report

APRIL 15, 2023

Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively.

Social Media 130

Social Media Measurement Tools Crisis Management 130