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Book Review: Communicate in a Crisis

Wadds Inc.

A review of Communicate in a Crisis by Kate Hartley. When is a crisis a major threat, and when is it just a Twitter storm? Communicate in a Crisis by Kate Hartley sets out to answer that question. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

Crisis 98
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From Brand Awareness to Loyalty: The Strategic Importance of PR in Branding

5W PR

PR transcends its traditional role in crisis management in today’s competitive landscape. PR helps craft well-written press releases to announce new products, services, or company milestones. Another This encompasses how consumers view the brand, including its values, quality, and reputation.

Brand 88
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Faces & Markets of PRGN: Mexico: Bringing PR and PA Excellence to Diverse Organizations  

Bianchi Biz Blog

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. As the capital of the country and one of the main economic hubs of Latin America, Mexico City attracts diverse industries with national and international companies. Developing crisis scenarios.

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Why Companies Still Struggle with Crisis

5W PR

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68
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PESTLE analysis: a new tool for your PR toolkit

Onclusive

Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. This category looks at the economy and how it may impact your company’s business decisions in the short- and long-term. Political factors. Social factors. Technological factors.

Analysis 370
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception.

Corporate 195
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7 Signs You’re Not Ready For A PR Agency

ImPRessions - Crenshaw Communications

Most companies make that move only after careful consideration, and sometimes it’s a step that’s overdue. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals. It’s true that the process can be time-consuming, and it deserves a thoughtful approach.

Agency 333