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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Meltwater gamifies customer community.

Analysis 147
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Four social media channels most communicators overlook

Communications Conversations

Overlooked social network #2: Pinterest. 1 in 2 millennials use Pinterest every day. Why Pinterest? First and foremost, the long tail–pins are forever and that means long-term engagement and traffic from Pinterest. Second, Pinterest definitely influences purchase decisions. Finally, Pinterest drives traffic.

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Pitching Radio in the Age of Instagram: A Q&A with WCCO's Roshini Rajkumar

MaccaPR

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. But Edina was also a community of excellence and challenge.

Radio 89
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The Byline Article GOOD Pitch is Fresh Content

Bad Pitch Blog

Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. And since most everyone likes to publish minty fresh content, the pitches are ignored. So when I finally received a good byline article pitch, I was twice as excited.

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Visibility is More About Social Than Search

The Proactive Report

Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. PS: this is the year of the message board !

SEO 100
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Monday Roundup: Impressions

Waxing UnLyrical

Using Pinterest & Secret Pinboards For Media Pitching. Why: How can you make your pitches stand out from the crowd? Carrie Morgan shares how you can use Pinterest to leave a good impression. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. Help Humanize Marketing?

Tools 60