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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Meltwater gamifies customer community. Pitch podcasts by noon. Trust but verify.

Analysis 144
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Visibility is More About Social Than Search

The Proactive Report

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. Forums take a long, persistent ride — a commitment to becoming part of a longer-term conversation, to become a member of the community.

SEO 100
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The Byline Article GOOD Pitch is Fresh Content

Bad Pitch Blog

Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. And since most everyone likes to publish minty fresh content, the pitches are ignored. So when I finally received a good byline article pitch, I was twice as excited.

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Monday Roundup: Impressions

Waxing UnLyrical

Using Pinterest & Secret Pinboards For Media Pitching. Why: How can you make your pitches stand out from the crowd? Carrie Morgan shares how you can use Pinterest to leave a good impression. Here’s How Ann Handley (the World’s First Chief Content Officer) Writes. Based in the Washington, D.C.,

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Like search ads on Google, the new Pinterest ads will be sold via a digital auction on a cost-per-click basis.

Tools 60
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How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts.

Twitter 98
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The Best 15+ Link Building Tools for 2024 (Free and Paid)

Buzzstream

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links.

Tools 71