Remove Blogging Remove Community Remove Pinterest Remove Pitching
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Meltwater gamifies customer community. Kick-ass” PR blogs.

Analysis 151
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The Byline Article GOOD Pitch is Fresh Content

Bad Pitch Blog

Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. The recipient assumes the article has been sent to several other blogs or media outlets. And since most everyone likes to publish minty fresh content, the pitches are ignored.

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Visibility is More About Social Than Search

The Proactive Report

Google is severely penalizing sites that are buying links or are invested in private blog networks. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain.

SEO 100
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Pitching Radio in the Age of Instagram: A Q&A with WCCO's Roshini Rajkumar

MaccaPR

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. But Edina was also a community of excellence and challenge.

Radio 89
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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. Help Humanize Marketing?

Tools 60
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How To Use Twitter For PR

Waxing UnLyrical

Publicizing news, blog posts, videos… basically, any kind of content. Pitching journalists on Twitter. Add in #measurePR, and the requests for guest blog posts, “appearances” on other Twitter chats, as well as offline queries from prospective clients and speaking opportunities steadily grew.

Twitter 98
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New Media & The PR Pro: A Look Ahead

Flatiron Communications

Even so, as someone who has made a career and still plies the “earned media” trade for a range of clients, I get the heebie-jeebies when a prominent journalist from a highly sought-after business news site quips during a recent Publicity Club of New York luncheon that he “hasn’t written a story pitched by a PR person in years.”

Media 28