Sword and the Script

AUGUST 8, 2023

Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix). Can you create a company policy to incent AEs or CSMs to provide case studies? That is a responsibility that rests squarely on leadership. You can find it here: 2023 SaaS Case Studies Trends and Insights by Uplift Content.

Case Study 124

Case Study Study Company B2B 124

Deirdre Breakenridge

DECEMBER 4, 2018

This reflects a greater trend among many organizations in promoting youth engagement. It identifies youth as valued citizens who can create effective and inclusive policies, programs and environments that impact not only them but everyone around them. Just last month on Sept. Why youth engagement matters? .

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

PRSay

MAY 26, 2020

vice president of strategic marketing, northern region, for RWJBarnabas Health, a network of health care providers in New Jersey, said the system is beginning to reopen services in keeping with the governor’s executive order, as well as public health guidance and regulatory policies. Dennis Wilson, Jr., Highlighting the positive experiences.

Communications 189

Communications Crisis System Healthcare 189

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 124

Communications Crisis Internal International 124

PRSay

MARCH 8, 2021

Frank Wehner, a senior fellow at the Ethics and Policy Center, said: “When civility is stripped away, everything in life becomes a battlefield, an arena for conflict, an excuse for invective. Families, communities, our conversations and our institutions break apart when basic civility is absent.”. It is unacceptable.

Ethics 157

Ethics Policies Groups Survey 157

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. The streaming media company first announced its extensive parental leave policy last summer. As the topic continues to trend, so does the company’s media coverage.

How To 120

How To Media Employee Policies 120

Scott Public Relations

MARCH 4, 2020

The growing wealth gap among citizens is a major public policy concern for the United States. As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. Unfortunately, the data shows that the result was quite the opposite.

Healthcare 69

Healthcare Insurance Insurance Policies 69

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 180

How To Employee Survey Exercises 180

Scott Public Relations

DECEMBER 19, 2019

The growing wealth gap among citizens is a major public policy concern for the United States. As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. Unfortunately, the data shows that the result was quite the opposite.

Healthcare 52

Healthcare Insurance Insurance Policies 52

PRSay

AUGUST 8, 2016

Members have new ways to keep informed and to connect thanks to our daily Smart Brief newsletter and our new members-only community portal MyPRSA. Most notably, we helped lead the formation of an industry coalition to overturn the JCOPE ruling that could have had a chilling effect on communications professionals.

Conference 60

Conference Leadership Meeting Internal 60

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

prTini

DECEMBER 9, 2016

This toolkit is chalk full of incredible information and resources to help spark conversations about societal gender norms and how they impact our lives, communities, and workplaces. Identify Gender Bias as a Leadership Priority. Here are a few ideas business leaders can use to confront gender bias within their organizations.

Policies 28

Policies Leadership Interviews Conference 28

Barokas

DECEMBER 20, 2017

We address current trends and technology and talk about what our association is doing for members. Learning how one utility set up a community solar farm or a battery storage unit helps other utilities glean concrete lessons and plan their own programs. Those are key to leadership success. Read, read, read. Build relationships.

Construction 68

Construction Healthcare Leadership Local 68

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

NOVEMBER 14, 2023

Every year the survey looks at budgets and trends – and seeks to establish some benchmarks. This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. 3x salary – to replace them too.

Content Marketing 185

Content Marketing B2B Marketing How To 185

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 2) Predictions and reaction to trends.

B2B 79

B2B Media eBook Interviews 79

PR Conversations

NOVEMBER 20, 2014

It is not merely semantics to believe communications take place between people and so recognise that employees are actually people who may be belong to Unions, be shareholders, members of a local community – and active, intelligent participants in the organisation’s success, not simply a human resource to be informed and persuaded.

Employee 77

Employee How To Internal International 77

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. An assignment in her PR Writing class turned her into an advocate for public policy change.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

MARCH 5, 2019

A survey by Talkwalker, which polled 823 marketing and communications professionals around the world produced an interesting take on current trends in influencer marketing. It’s smart to use communications people to manage influencer marketing because they have a skill set in managing external relationships. e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. This crisis plan should be based on a comprehensive business risk assessment and should be aligned with the business strategy and other company policies.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PRSay

JUNE 11, 2021

The team’s activities included sharing the school’s scientific and policy expertise with a world eager to understand a new virus, how it spreads and the uncertain effects. They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis.

Publicity 157

Publicity Social Media Report Fashion 157

Stern + Associates

NOVEMBER 14, 2023

These academics, foreign policy experts, business leaders and futurists bring​ valuable insights into the causes, costs and future implications of geopolitical conflicts, helping leaders see around corners in ways others cannot.

Government 83

Government Energy Policies Analysis 83

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Even for those favoring a tighter refugee policy, the execution of the ban, stranding travelers and causing confusion at airports and among government agencies, left a lot to be desired. But in the public relations community, the instant reaction of many large companies also signaled a change in our world.

Brand 120

Brand Branding Travel Policies 120

NewsWhip

FEBRUARY 26, 2021

Is that a break or a continuation of existing trends? What about the broader community, the local community, that might think of us as a future employer or as a potential employer, as a driver of prosperity in the community? So I think the first step is to put the Trust Barometer into context a little bit, Tonia.

Brand 78

Brand Branding Media Government 78

Cision

APRIL 5, 2017

I’m hard-pressed to think of any issue on the corporate side which has risen to the level of a public policy issue where you couldn’t have found the canary in the coal mine first. Chris Lynch: We’re often asked how the PR community is doing? Companies are not very good at looking at the data points vs. getting to the wisdom.

Report 225

Report Media Advertising Advertising 225

Stuart Bruce

NOVEMBER 11, 2016

I believe both events are confirmation of a trend I’ve been observing and thinking about for the last six or seven years. All we’re offering are facts and blaming someone else when people are angry, upset and in search of hope, vision and leadership. Failure of professional politics. It doesn’t.

Communications 154

Communications Data Policies Twitter 154