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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 74
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Helsinki, Finland – Growth Path Ahead

Landis PR

It is not advisable to have an employee of a communications firm present in the interview situation. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3.

Radio 52
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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

Deirdre Breakenridge

At the same time, people are still watching network and cable television, Netflix, Hulu, and Amazon Prime. They’re listening to the radio and tuning into podcasts. Here’s what Millennial respondents told me about how business professionals and their “Leaders*” should communicate to get their attention.

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Is Good Health the Key to Success in Life and Business?

wiredPRworks

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! Connect with Shawna. ShawnaCoronado.com.

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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 249
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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer. In the late 1980s, the media was cut and dry.

Pitching 150
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Lockdown letter: humanising business and media

Stephen Waddington

Was it really only three years ago that Professor Robert Kelly, an associate professor in political science at Pusan National University, became an internet sensation when his children walked into his study during a live BBC news interview? We’ve accepted a significant reduction in production quality in mainstream radio and television.

Media 83