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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

Radio 74
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From Hollywood Red Carpets to Animal Advocacy, Jill Rappaport’s Journey

PR for Anyone

Beginning her career as an associated publicist for United Artists and interviewing celebrities, she realized she was getting more out of her interviewees in the car on the way to the events than the reporters were. When she interviewed these celebrities, her icebreaker would be to ask about their animals.

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Pitch the Media

PR for Anyone

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that. The answer is, “No.”

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Executing An Effective Non-Profit PR Strategy

The Hoyt Organization

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Additionally, respond promptly and professionally to media inquiries and requests for interviews.

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Helsinki, Finland – Growth Path Ahead

Landis PR

It is not advisable to have an employee of a communications firm present in the interview situation. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3.

Radio 59
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Meet the Media – Rick Bacigalupi

Landis PR

LCI recently had the opportunity to work with Rick on a wonderful episode of Bay Area Bountiful , called Sempervirens Means Evergreen , that explores the impact of last year’s CZU Lightning Complex Fire on the many communities of the Santa Cruz Mountains. Rick interviews POST’s Irina Kagan. What are you working on now?

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Why Publicity?

PR for Anyone

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” ” We LOVE to get these and we get them quite frequently because the system works.

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