Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). In the process, I became a software product nerd. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 149

Survey Software B2B Pitching 149

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal Communications. Social Media & Community Management. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The event was pitched as a reboot of internal and external communication for stakeholders. The lack of proactive community management meant that misinformation was rife in comments.

Communications 129

Communications Software Internal International 129

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Vetted” is like HARO or ProfNet with no pitching.

Pitching 151

Pitching YouTube Community Company 151

Wadds Inc.

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The event was pitched as a reboot of internal and external communication for stakeholders. The lack of proactive community management meant that misinformation was rife in comments.

Communications 59

Communications Software Internal International 59

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Prowly is headquartered in Poland and is among a growing list of newer international PR tech companies worth keeping an eye on.

Technology 125

Technology Publicity Software Print 125

Sword and the Script

JUNE 3, 2020

Let’s say you’re a software company with dozens of competitors in each of your markets globally. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. click any image for higher resolution).

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

DECEMBER 3, 2019

However, if you are looking for reporters to pitch on Instagram, good luck with that. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. So, take the investment community for example. 4) Meltwater joins AWS Data Exchange.

Data 88

Data Enterprise Survey Instagram 88

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . 3) Big Business is Where Good Software Goes to Die. As such, podcasts are an old tool with a new twist.

Tools 60

Tools Pinterest Marketing Media 60

Buzzstream

OCTOBER 30, 2018

The Grid is our recognizable visual quadrant that places similar software products head-to-head in their respective categories. The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform).

Software 56

Software Report Data Strategy 56

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 94

Technology Software Resources Pitching 94

Where the Fishermen Ain't

OCTOBER 25, 2013

This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. and “What can we learn from communities who have done so?” I believe that looking to open-source and hacker communities gives us the answer. and “What can we learn from communities who have done so?”

Publicity 39

Publicity Wikipedia System Community 39

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. We’ve always believed in HubSpot’s potential to disrupt an industry.

Marketing 40

Marketing Tools Data Report 40

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. I discovered.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. If you have a single niche product – i.e., software for lawyers or marketers – it’s worth testing and seeing if it works well for you. You’re going to need a niche strategy. Media funnel.

Software 86

Software Case Study Pitching Technology 86

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. Every month I summarize the news from the PR vendor community. SPJ and ICFJ will also use our relationship management software to manage relationships with their members.”.

Software 122

Software Technology Advertising Advertising 122

Sword and the Script

DECEMBER 28, 2022

Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Annual spending on PR software grew 14.7% B2B prospects want published pricing.

B2B 118

B2B Marketing Survey Software 118

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

OCTOBER 31, 2017

It’s pretty hard to sell a product to a target market that doesn’t have the human resources to implement or run the software. If someone trusts you enough to subscribe don’t abuse it by immediately sending a sales pitch. Internal links. Many of them realized that CMOs have struggled to find digital and technical talent.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

JULY 14, 2015

That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company. Focus on building a community. Deliver value, not sales pitches. . Focus on delivering small victories to your community every day. Perseverance. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

PR 20/20

OCTOBER 31, 2017

When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. We aren’t surprised that the data visualization software field continued to explode throughout 2017. Enable Data Visualization to Empower Data Storytelling.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR Conversations

JULY 5, 2017

Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Another part of professional development is about growth in strategic communications. Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. She write, speaks, and advises on internal communication.​.

Writing 114

Writing Social Media SEO Blogging 114

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. Reasons: Team has no overview of who is getting pitched.

How To 60

How To Software System Employee 60

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. If you haven’t signed up for Ned’s JOTW email newsletter , and you are looking for a new job in communications, or have one to fill, you should. Sign up here.

Software 103

Software Analysis Data Tools 103

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse. Marketing be nimble.

Marketing 169

Marketing Employee Content Marketing Training 169

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. The possibilities are endless with data, and they can be sliced and diced any way.

Data 106

Data Meeting Measurement Guidelines 106