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The PR Winners And Losers Of 2021

ImPRessions - Crenshaw Communications

Speculators spurred on the NFT craze and early adopting celebrities in music, art, and sports drove constant media coverage. Its 2021 crisis was precipitated in December when founder Vishal Garg fired 900 Better.com employees on a Zoom call, just ahead of a $750 million injection by SoftBank. Better.com. Activision Blizzard.

Facebook 310
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My Bet Is On Fantasy Sports

Flatiron Communications

Umpqua Community College in Oregon. Get used to them, because there appears to be no end in sight for the fantasy sports onslaught.” From ESPN: “The industry came under scrutiny when it was widely learned that DraftKings employee Ethan Haskell published data revealing what players were included on most rosters. .

Sports 28
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8 Inspiring Promotional Videos that will Blow your Mind

Prohibition

Nike football has always aimed to inspire youth, not just in football but across many sports. The video promotes Nike as a brand, as well as inspiring young people to play sport. GoPro changed the camera industry with their line of compact waterproof cameras perfect for those who love extreme sports and adventure.

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Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months. Probably the biggest thing about me is my Irish heritage and my passion for Gaelic sports. I met my husband through Gaelic sports and enjoy dragging my girls out to practice every once in a while.

Meeting 72
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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 88
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The PR Case For The Social CEO

ImPRessions - Crenshaw Communications

When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. A social executive can reach and engage with journalists, influencers, and employees with a single tweet or post. A social media presence can help with recruiting and employee communications.

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5 Tips to Effectively Engage Generation Zers

PRSay

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. Gen Z can’t be ignored now or in the future. Brands can’t simply pander to us.