ImPRessions - Crenshaw Communications

AUGUST 23, 2023

Despite layoffs at major tech employers, it’s still a buyer’s market for many jobs. The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. Now, those are table stakes.

Brand 156

Brand Branding How To Employee 156

PRSay

MARCH 22, 2023

The key to successful transformation and innovation for PR professionals and marketers attempting to effectively engage Gen Z, and employers trying to recruit and retain Gen Z, is that they must all recognize and empower them as ZEOs. Instead of managing Gen Z employees, mentor them.

How To 162

How To Employee Leadership Nonprofit 162

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 144

Analysis Tools Software SMB 144

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal Communications. Event & Experiential Marketing. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Employees were a particularly complex stakeholder group during lockdown.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

MARCH 21, 2023

The key to successful transformation and innovation for PR professionals and marketers attempting to effectively engage Gen Z, and employers trying to recruit and retain Gen Z, is that they must all recognize and empower them as ZEOs. Instead of managing Gen Z employees, mentor them.

How To 139

How To Employee Leadership Nonprofit 139

Shift Communications

FEBRUARY 14, 2018

While academic experience is invaluable, in today’s job market, it is important that it’s coupled with real work experience. Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Employee relations are an essential part of your internship experience. Compete with yourself.

Internal 102

Internal International Employee Meeting 102

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Which communications assets can we use to make our kindness campaign a success?

Employee 155

Employee Crisis Reputation Creativity 155

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help. But the reaction in the gay and trans community was swift and angry, and sales suffered.

Banking 212

Banking Nonprofit Twitter Advertising 212

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

Stephen Waddington

JUNE 3, 2021

Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees. It is an innovative means of internal engagement that often spills out onto social media. That requires qualifications, continuous learning, a robust code of conduct.

Report 203

Report Energy Print Measurement 203

Stern + Associates

AUGUST 11, 2023

To find success in such highly competitive markets as those we see today, businesses must establish, carry out, and surveil different forms of public relations strategies. That’s because it’s important to properly communicate to customers, investors, and other stakeholders why they should remain interested in the company.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

APRIL 29, 2024

The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. It is not advisable to have an employee of a communications firm present in the interview situation. This applies to the media also. million users Facebook : 3.59 million users Instagram : 2.47

Radio 64

Radio Pinterest Television Government 64

5W PR

AUGUST 12, 2019

How about a federal lawsuit against a multilevel marketing company? If it’s possible, engage as many of your employees as possible in asking the question. Employee empowerment can be very powerful and the responses quite interesting. Look at how, where and if you encourage employees to volunteer.

Corporate 68

Corporate Reputation Marketing Employee 68

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. The investment community increasingly expects to be informed on company commitments to and actions on these concerns.

Publicity 197

Publicity Government Corporate Financial 197

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Shift Communications

JUNE 28, 2022

When it comes to engaging in social justice conversations, your employees, partners, stakeholders, customers, and neighbors want to understand who your organization is and what it stands for, sincerely. How does it relate to the business, employees, clients, or community? Let actions speak louder than words. “Be

Employee 124

Employee Local Community Policies 124

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post.

SEO 132

SEO Content Marketing Marketing Software 132

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? What is the appropriate role of marketing in the midst of a crisis? Is there one? So we started talking.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

JUNE 6, 2023

How does PR’s use of gAI compare to marketing? The results present a stark contrast to the number of marketers that are using AI. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. Internal comms. Layoffs at internal comms platform.

Survey 146

Survey Software B2B Pitching 146

Cision

APRIL 3, 2015

How can you break into or improve your word-of-mouth marketing? How to Build & Evangelize Your Community With Word-of-Mouth Marketing. How can you build a community online and off? 10 Tips to Activate Employees on Social Media. About nine out of 10 brands have embraced content marketing. White Paper.

Marketing 120

Marketing Customer Service Employee Mobile 120

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities.

Company 189

Company Employee Internal International 189

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 122

Communications Crisis Internal International 122

PRSay

DECEMBER 10, 2020

In some ways, it has proven the inverse: getting real with our colleagues, with our customers and with our community has drawn us closer together. In times of crisis, in great change, you have to focus on authenticity,” said Derek Pando, Zoom Video Communications head of international and partner marketing.

Communications 158

Communications Nonprofit Employee Film 158

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

PRSay

MARCH 19, 2020

Communications should speak first to the families and communities affected by the virus, and explain what the organization is doing to help them. Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Enlist employees.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 130

Survey Communications Measurement Internal 130

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

Shift Communications

JULY 26, 2022

With this, we can anticipate a different look and feel to the labor market. Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. During the “Great Recession” of 2008, nearly eight million people lost their jobs.

Brand 78

Brand Branding SEO Employee 78

Engage PR

OCTOBER 27, 2016

The power of marketing has never been stronger in the business world. Not least because of the burgeoning number of social media and digital marketing channels available today. Having a marketing plan that can work across new platforms as well as traditional marketing options is vital. We are BrewDog.

Strategy 111

Strategy Brand Branding Marketing 111

PR in High Definition

JUNE 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Prematurely entering a new market can also hinder growth. Ensure clear objectives and goals are in place. Be authentic.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Prematurely entering a new market can also hinder growth. Ensure clear objectives and goals are in place. Be authentic.

Internal 48

Internal International Company Local 48

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Educate the market and modify perceptions. Improve internal communications. That’s marketing ! Increase word-of-mouth by creating social objects.

Publicity 52

Publicity Public Affairs Journalism Corporate 52