ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

SEPTEMBER 19, 2022

“Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. What are those non-financial factors? How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. Just as these injustices were not casually implemented, measures to undo them also must be comprehensive.

Real Estate 111

Real Estate Community Employee Education 111

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. We are a member-owned financial cooperative. This is why we took a clear stance against racism.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. We are a member-owned financial cooperative. This is why we took a clear stance against racism.

Financial 78

Financial Education Community Employee 78

Shift Communications

JULY 26, 2022

Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. But we’re planning for a change in the narrative. It’s been said, “failing to plan is planning to fail.”

Brand 78

Brand Branding SEO Employee 78

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Do you lead a community organization? •

Reputation 40

Reputation Measurement How To Financial 40

Burrelles Fresh Ideas

AUGUST 29, 2023

Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing. That disparity needs to change! The power of representation in marketing cannot be overstated.

Brand 89

Brand Branding Marketing Ethics 89

Reputation Us

MARCH 27, 2023

Viewed in this light, ESG can be presented as a public relations move, or a way to profit from the higher motives of customers, investors and employees. A change of one unit in customer satisfaction (as measured by ACSI) is estimated to result in 0.032 units of change in net earnings per share and 0.40

Reputation 78

Reputation Corporate Survey Employee 78

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. Start with employees, financial institutions, local government, and so on. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Communications Conversations

APRIL 1, 2021

After almost 20 years in the credit union world, you’re transitioning to a different part of the financial world. It’s definitely a different part of the financial world than I’ve been in for most of my career, but there are some similarities. Ensure you know your audience, communicate with clarity, and measure your success.

Financial 148

Financial LinkedIn Groups Sports 148

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. c) Financial transaction releases do not underperform.

Study 139

Study Media Relations Media Measurement 139

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In the era of accountability, CEOs must back their public proclamations with measurable performance. Organizational values should serve as a guide.

Company 189

Company Employee Internal International 189

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Reputation Us

JANUARY 3, 2020

The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. In addition, 85 percent of responders said they feel positive about companies that are involved in their communities. Here are some considerations for these three audiences.

Reputation 60

Reputation Corporate Survey Employee 60

Reputation Us

JANUARY 7, 2019

2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. Reputation Action 1: Focus on Employees … First. Often counterintuitive, financial institutions must dial down on marketing to members and prospective members about their products and services.

Reputation 60

Reputation Nonprofit Policies Financial 60

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? Then we look at your impact on your communities. We’ve been helping companies measure their ethical culture since 2016. It has a couple of component pieces. We look at five categories.

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. Both acquisitions netted tens of thousands of subscriber emails for a fraction of that cost.

SEO 132

SEO Content Marketing Marketing Software 132

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

PR Conversations

OCTOBER 27, 2023

public affairs, community relations, lobbying, sustainability, among others) together with the communication functions (e.g. media relations, employee communications, digital communications, advertising and media planning, etc) under “bundled” Public Relations inspired organizations.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? Then we look at your impact on your communities. We’ve been helping companies measure their ethical culture since 2016. It has a couple of component pieces. We look at five categories.

Ethics 52

Ethics Training Financial Survey 52

Stephen Waddington

DECEMBER 17, 2018

Community – the era of command and control is over, especially in networked agencies. Eliminate bureaucracy and communicate openly, transparency, and quickly. Flexibility – accommodate the need of employees to manage their other lifestyle demands such as partners, children and parents insofar as possible.

Agency 114

Agency Marketing Energy Financial 114

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. If you can, find a way to give back — and rally your community to do the same. In the U.S., Source: Instagram.

Crisis 92

Crisis Marketing Healthcare Resources 92

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Yes, they can help you add a financial value to your reporting.

Tools 136

Tools Publicity SEO Measurement 136

MaccaPR

JULY 24, 2019

When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. Cargill created its Cargill Cares program, supporting more than 350 employee-led councils worldwide, including local charitable and civic organizations. Make It An Experience. million in school supplies.

Corporate 116

Corporate Retail Policies Employee 116

Mindful Marketing

SEPTEMBER 19, 2020

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). million Americans had lesser impairment as measured by “the best-corrected visual acuity in the better-seeing eye.” Furthermore, 3.22

Corporate 103

Corporate Consumer Employee Print 103

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. If you enjoyed this post, you might also like: PR measurement. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stephen Waddington

SEPTEMBER 29, 2020

say they have employees experiencing long-tail COVID-19. Long term, I feel optimistic that COVID-19 has provided opportunities for innovation - new ways of working, connecting, engaging, and communicating.” Communications still seen as one-way, top down.” A further 4.8% Feel undervalued by employer during the crisis.

Industry 146

Industry Crisis Government Survey 146

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Regardless of what makes a small business small, they are vital to both our local and national economies and are considered a primary driver of financial growth.

Real Estate 52

Real Estate Small Business Local Reputation 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. I don’t work with any PR tech vendors presently, and if that changes, I’ll be sure to disclosure it.

Industry 86

Industry Media Technology Employee 86

Reputation Us

MAY 1, 2019

A 2019 survey conducted by DHM Research and ReputationUS (RepUs) indicates that 85% of responders feel positive about Oregon companies that are involved in their communities, and have an even higher positive impression when: Employees receive paid time-off to volunteer in the community. themselves and what they do.

Nonprofit 60

Nonprofit Corporate Reputation Community 60