Critical Mention

MARCH 15, 2019

While automatic mobile formatting works well on platforms like Instagram or Twitter, on Facebook it may leave you with poor user experience, including poorly cropped images and hidden copy. Including your social channels builds a lasting relationship by motivating your customers and prospects to become part of your community.

Mobile 109

Mobile Social Media Marketing Media 109

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. Don’t shy away from the dark stuff.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. What Mainstream America Still Doesn’t Get About Black Twitter. The first to do this, I believe, will be endeared to the Black Twitter community.

Media 120

Media Social Media Community Measurement 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. It pays to engage them over the long term, and where it makes sense, form business relationships for customer education. Build a community. React to news in real time.

B2B 170

B2B Social Media Media Education 170

PR 20/20

JANUARY 16, 2023

Check out (and follow) Joe Pulizzi’s Twitter list, CMI Content Contributors , for more. Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends. Check out (and follow) Buffer’s Twitter list, SM Thought Leaders , for more.

Blogging 52

Blogging Marketing Pinterest SEO 52

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. If you're interested in all things meetings, events and destinations, check out IMEX America and follow the #IMEX15 conversation on twitter. This is will be my third IMEX conference.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on Twitter. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Let’s Connect!

Small Business 52

Small Business Social Media Radio Media 52

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Let’s take a closer look at these trends. The future of social media community management is in-house. So where does that leave PR agencies who focus entirely on the day-to-day management of Facebook pages and Twitter profiles?

Digital PR 45

Digital PR Trends Training Media Training 45

Landis PR

MARCH 14, 2022

After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. If your goal is to increase brand loyalty and build relationships with your customer base, develop a social strategy that authentically conveys your brand’s values and impact.

Social Media 52

Social Media Consumer Brand Branding 52

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. Based in the Washington, D.C.,

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Prohibition

FEBRUARY 1, 2024

Virtual assistants also offer a cost-effective solution to larger businesses who are handling a high volume of inquiries, allowing them to effectively scale their customer service operations efficiently and a lower overall service cost by reducing reliance on human agents.

Social Media 62

Social Media Trends Media Guidelines 62

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? I have met so many remarkable professionals through blog posts I have written, or a comment that I made on someone else’s blog, or a twitter chat in which I participated. How can I improve my teaching to better train my students?

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. Based in the Washington, D.C.,

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Prohibition

NOVEMBER 9, 2021

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. provide customer service to their clients. increases the chances of the user converting into a customer. Developing high-quality, valuable content while also connecting with corporate partners and community members.

Advertising 62

Advertising Advertising Social Media Facebook 62

Waxing UnLyrical

SEPTEMBER 16, 2015

However, with each emerging platform and tool that enters the workplace or discussion in the social media community, the shadow of potential dark uses and features arises as well. This conference hosted by the University of Central Florida is open for both practitioners and researchers who present their work in crisis communication.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Beyond PR

AUGUST 31, 2016

An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

MaccaPR

OCTOBER 14, 2015

Last year, he used LinkedIn to admit Target’s faults and shocked the LinkedIn community with his candor. Before you begin posting away on the platform, be sure to read what is trending on Pulse. Top topics included hiring , customer service and professional development tips. 4) A relatively untouched social platform.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. Is it isolated in one community or one space or one network? Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? 17: How PepsiCo’s Creators League transforms trends into brand activations.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. Social Media Trends. Trends are temporary, tribes are forever.

Social Media 0

Social Media Marketing Media Customer Service 0

Prohibition

JANUARY 7, 2022

Whether it’s on Twitter or Facebook, companies are always liable to conflicts and problems on social media. Email, social media, and other forms of communication can all be used to reach your target audience. Create a narrative that shows the organisation is operating in the best interest of the community.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PRSay

JUNE 26, 2016

Rolling up your sleeves to “listen” more actively and to monitor conversations closely will help you to identify your audience’s pain points, areas of passion, ideas that spark action, and trending topics in different communities. who are driving critical conversations, news stories and content related to important issues.

Social Media 113

Social Media Media Infographics Community 113

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. David Oates, you can find me on LinkedIn and Facebook and in Twitter. Steve Smith: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Journalistics

MARCH 24, 2015

This is a great option for developing your community, as you both serve the information needs of your audiences, while creating value for the owner of the content you share. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow.

Strategy 72

Strategy How To Measurement Analytics 72

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. As PR experts know, social sites are communities, and they can be tools for listening to media, customers and stakeholders. It’s a tall order.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Stuart Bruce

OCTOBER 30, 2014

I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. We can understand how Facebook and Twitter conversations can represent different parts of the community. And that’s another trend for the good.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. 10 Communities as media. Except they don’t.

Publicity 164

Publicity Ethics Data Community 164