PR Conversations

NOVEMBER 22, 2023

These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR.

Education 52

Education Reputation Leadership Technology 52

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. But within public relations, we understand how to engage in two-way communication.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network.

Agency 59

Agency Internal International Meeting 59

Rock the Status Quo

MARCH 9, 2015

Time to showcase one of my favorite people in PR – and someone I’m very grateful to count among friends I can turn to for venting and advice when things get difficult: Gini Dietrich. She’s simply fantastic – and has an authentic ability to build community that just blows my mind. Right now it’s semantic SEO!

SEO 100

SEO Web Education Digital PR 100

Prohibition

MARCH 29, 2021

Within the space of 28 days, we’ve seen some major social media updates, witnessed Facebook and the Australian media wage the worlds shortest war and our channels were also graced with the gross combination that was Heinz baked beans on Weetabix – and of course the wildly hilarious responses that brands fired back with.

Social Media 62

Social Media Trends Media Instagram 62

ZudePR

MAY 22, 2015

I’ve known Inverness and Edinburgh-based Platform PR MD Jane Cumming for the best part of 20 years. Ever since we were thrown together as buddies on a touchy-feely training course in Dundee. There aren’t many people she doesn’t know in the Scottish PR industry. Giving something back.

eBook 113

eBook Crisis Management Small Business Training 113

Prohibition

JUNE 17, 2021

Previously on Reddit the only way to communicate with a community or subreddit, was through standard posts and livestreaming. However, Reddit is now releasing a Reddit Talks system, similar to Clubhouse (of course!). Reddit set to launch Reddit Talks.

Social Media 62

Social Media Reddit Trends Pinterest 62

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Of course, the issue of AVE (ad value equivalency) came up. Do you know what Feb. Whodathunkit?! Back in 2010, Ms. Based in the Washington, D.C.,

Measurement 89

Measurement Media Training Google Resources 89

Waxing UnLyrical

DECEMBER 1, 2014

Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Resources 69

Resources Nonprofit Measurement Creativity 69

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. And I’m a much better PR to boot.

Digital PR 60

Digital PR SEO Small Business Blogging 60

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities. Over the years, you’ve morphed from a focus on public relations to one on social media and digital.

Insurance 60

Insurance Insurance Social Media Corporate 60

The Proactive Report

FEBRUARY 7, 2016

and, of course, KPIs. Q2: Do KPIs also apply to PR? A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. A3: Digital transformation is taking place across the organization. Content and Digital PR can touch many areas. Please give examples.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management.

Reputation 185

Reputation SEO Web Community 185

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete.

Technology 13

Technology Software Company Marketing 13

Sword and the Script

MARCH 1, 2022

Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Notified adds coverage books. ESG outlook.

Software 129

Software Case Study Advertising Advertising 129

Critical Mention

OCTOBER 24, 2019

It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. Our top picks: PR strategies can vary from organization to organization. PR Couture. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary.

Blogging 68

Blogging Education Resources Creativity 68

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Doctor Spin

DECEMBER 20, 2023

This is, of course, stupid. Learn more: 3 Ways to Improve Your Storytelling (in 15 Minutes) Subscribe and get a free ebook on how to get better PR ideas. PR Resource: The Follower Contract The Follower Contract Many brands must rethink their approach to having followers, fans, and subscribers.

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. These backlinks are important to digital PR and marketing for two primary reasons. Of course, because it’s really hard to organize thousands of words on a page in a way that helps people.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. This, of course, requires you first to create a resource that is worthy of pitching.

Google 71

Google Infographics Pitching Resources 71

ZudePR

MAY 31, 2015

The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “I share to be part of a community.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

DECEMBER 30, 2016

” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. I’ve cooked a three-course-meal with the kids. There is no boring if you tell your story right.” All 160 episodes since July 2014. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

PR Conversations

JUNE 3, 2016

What is your principal fault as a PR practitioner? I’m not into the details – I love the big idea, the creative problem solving and the community engagement but when it comes to implementing the nuts and bolts of a campaign, I just want someone else to sort it out. What is your PR motto?

Government 40

Government Social Media Local Corporate 40

Frederik Vincx

DECEMBER 11, 2015

Of course, no single employee can handle every task. PR is a broad industry that calls on multiple competencies. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training. From the PRCA Digital PR Report 2015. We put the best knowledge out there and then let our community shape it.

How To 60

How To Software System Employee 60