PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Trust ‘can’t be a communications strategy.’. We’re going to be about a change,” Sherinian said.

Communications 148

Communications Pharmaceuticals Corporate Film 148

PRSay

MARCH 25, 2019

” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. For your most sensitive communications, consider face-to-face meetings, or phone calls, instead of putting it in writing.

Internal 155

Internal International Communications Employee 155

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream.

Interviews 268

Interviews Media Construction Report 268

Konnect Agency

JUNE 22, 2023

That’s why it’s essential for businesses to have a crisis communications plan in place and a seasoned PR agency partner to can help streamline that process and create a dependable strategy. These messages should be clear, concise, and consistent across all communications channels.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events. Media training. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.

Agency 188

Agency Publicity Media Training Training 188

Sword and the Script

JULY 12, 2016

That’s the essence of crisis communications planning – preparing for the worst before it happens. The benefit of crisis communications planning often isn’t revealed until the heat of a crisis. Yet there’s a sizable population in corporate communications that admit to lacking a plan. foreseeing all the potential triggers.

Study 60

Study Leadership Crisis Crisis Communications 60

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. Thought leadership events. Brand perception audits. Long-form content.

Media Relations 120

Media Relations Agency Media Training Training 120

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

Onclusive

FEBRUARY 11, 2021

Communications challenges can halt PR founders before they get started. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice. We recently collaborated on an in-depth whitepaper produced by Business Wire. Identify When and How to Go Pro.

How To 221

How To Media Training Storytelling Financial 221

PRSay

AUGUST 31, 2020

Megan Paquin, APR, is vice president of Poston Communications in Atlanta, a PR firm that serves as communications counsel for Bostock. She and her colleagues worked together with their “great communications partners at the American Civil Liberties Union, which I just can’t say enough wonderful things about,” Paquin said.

Communications 86

Communications Media Training System Training 86

Melissa Agnes

AUGUST 15, 2016

Because successful crisis management often requires an appearance, in some capacity, by the organization’s leadership. The last thing you want in a crisis is to communicate ineffectively. Worse than that, is to communicate in a way that increases the stress, anxiety and concerns of your key stakeholders.

Crisis 100

Crisis Crisis Management How To Leadership 100

ImPRessions - Crenshaw Communications

JULY 19, 2018

He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. Munster advises Musk to ignore short sellers and reminds him that the perception of “think-skinned and short-tempered” leadership is not helpful to his company. It starts with an apology.

Leadership 136

Leadership Media Training Employee Travel 136

PRSay

AUGUST 3, 2022

While the obvious and innocuous answers, including drawing, vocal imitation, and fitting into small spaces, it’s more important for me, and all communicators, to figure out what we are not good at in our jobs. In training sessions, part of my job is to get people better at what they don’t do well. Credit: Copyright 2015 NBAE.

Training 146

Training Media Training Crisis Communications Writing 146

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Maybe the model works for a smaller company whose PR needs are limited to earned media. appeared first on Crenshaw Communications. But it’s hard for us to imagine how the publicity results can be truly high-quality without a proper strategy, message development, and ongoing agency advice. The post Does Pay-For-Placement PR Work?

System 220

System Agency Media Training Reputation 220

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. Subscribe to Brad’s blog: MrMediaTraining.com.

Training 113

Training Crisis Media Training Crisis Management 113

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

Despite intense media training, our spokesperson could not keep the _ __ straight in an interview. media monitoring. thought leadership. The thought leadership program we put together for this B2B assignment is showing great results. key messages. background. pre-pitching. briefing doc. attribution. boilerplate.

Publicity 120

Publicity Media Training Interviews B2B 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

The right firm can calculate a winning strategy that will craft a well-worded announcement and put it out to the most well-positioned tech or business outlet (often for an exclusive) and follow up with a plan that tells different parts of the company story to different media as the news is rolled out. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

Reputation Us

JUNE 23, 2019

Be Ready For Social Media Backlash. Monitor, Plan And Communicate. ” We partner with companies across many industries to develop comprehensive crisis communication plans, train executives and key staff to communicate effectively before, during and after a crisis. EXECUTIVE & STAFF TRAINING.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. Demonstrate thought leadership. . The post Best PR Tips For Media Interviews appeared first on Crenshaw Communications. Today’s executives must come across as industry experts.

Interviews 206

Interviews Media Advertising Advertising 206

ImPRessions - Crenshaw Communications

MARCH 17, 2017

For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. But in all agencies, the importance of business communication can’t be underestimated. Be a good communicator.

Training 159

Training Pitching Writing Video 159

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

PRSay

AUGUST 30, 2022

A mass Zoom assault was the wrong communications medium to deliver the intensely personal and disrupting news of job cuts. I generally advocate video as a communications tool, but 900 employees were not too many for the company to communicate with individually. But communicating on video requires practice and rehearsal.

Employee 86

Employee Real Estate Video Internal 86

PRSay

NOVEMBER 12, 2020

But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. And I think it would be great for communicators and people in media relations to be mindful of that as well. So we’re just adapting.”.

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

MARCH 19, 2020

Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years. And remember… Lock your office door !

Interviews 210

Interviews Video Meeting Skype 210

Communications Conversations

JANUARY 23, 2018

And, that’s proven to be true given she’s went from corporate communications manager to senior leader of Securian’s digital channels in the last six years. Especially given his new role as founder of Fahren , a digital leadership consultancy. Seems obvious, but very few people at a leadership level do this well.

Social Media 141

Social Media Media Marketing Leadership 141

PRSay

MAY 23, 2022

FGS Global provided pro-bono communications and legal support to Minnesota Attorney General Keith Ellison and his team in their successful prosecution of Derek Chauvin for the murder of George Floyd. What best practices can you share for counteracting misinformation or disinformation on social media?

Ethics 143

Ethics Public Affairs Television Social Media 143

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Take the time to develop a crisis communications plan.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. If your spokesperson has completed media training, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

Media Training 180

Media Training Training Interviews Media 180

Deirdre Breakenridge

NOVEMBER 16, 2021

If you want to learn more about how to bring ethics and values into your media interviews or to any communication touchpoint, then I hope you’ll check out my book, Answers For Ethical Marketers. How do you prepare for your media interviews and how do you show up with your good judgment?

Ethics 195

Ethics Interviews Media Print 195

Barokas

JANUARY 7, 2019

And since this article is being read mostly by marketing executives and communications professionals, I’m willing to bet that many of you share in my drug of choice. Here are a few on the communications front that you can try on for size…. Ashley, Barokas Communications Director of Content. I’m a junkie. Need some inspiration?

Case Study 60

Case Study Construction Exercises Media Training 60

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. Keep her in the limelight.

Strategy 60

Strategy Media Pinterest Storytelling 60

Ishmael's Corner

APRIL 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. These five.more.

Interviews 125

Interviews Storytelling Radio Communications 125

Communications Conversations

AUGUST 21, 2018

We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. Networking is hard for everyone.

Sports 113

Sports Retail Local Report 113