Barokas

MARCH 16, 2020

Widespread social distancing and remote work has challenged all of us to pause and evaluate how we communicate, operate and manage projects in the workplace. It’s also caused many companies to refocus their PR, marketing and communications plans. Barokas Communications Team. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

Remote PR Jobs

SEPTEMBER 25, 2023

Communicators understand journalists more often than they care to admit, and many are recovering reporters themselves. But when it comes to being interview-ready, public relations pros sometimes shy away from being confident spokespeople. Can the talent communicate with their audience by granting a media interview with a given outlet?

Interviews 100

Interviews Media Media Training Training 100

ImPRessions - Crenshaw Communications

JULY 13, 2022

Finally, ensure you package the offer in a compelling way that doesn’t reveal too many insights that would potentially preempt any information in the interview. Securing media interest is only the first step. It’s also wise to double-confirm all information and make sure both parties can contact one another directly.

Media 294

Media Trade Shows Travel Interviews 294

Konnect Agency

JUNE 22, 2023

That’s why it’s essential for businesses to have a crisis communications plan in place and a seasoned PR agency partner to can help streamline that process and create a dependable strategy. These messages should be clear, concise, and consistent across all communications channels.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Reflect and offer constructive feedback.

Interviews 268

Interviews Media Construction Report 268

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Company spokespersons often share useful information or data we might not even know during a journalist discussion that can be applied to future outreach. Or they may divulge information not intended to be public. You will also want to know how the journalist reacted to the information and whether anything was incomplete or unclear.

Interviews 208

Interviews Media Construction B2B 208

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

A briefing documen t includes basic information about a journalist as well as deeper insights on their point of view, relevant stories, and more. Outside of a formal media training, every good PR agency team will take an experienced spokesperson through anticipated questions to prepare him for the conversation.

Interviews 251

Interviews Media Television Media Training 251

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. It’s a fun and informative listen. A must read!

Training 113

Training Crisis Media Training Crisis Management 113

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. That’s not a bad answer, per se, because it communicates real information.

Media Training 120

Media Training Media Training Small Business 120

Cision

SEPTEMBER 1, 2015

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

Media Training 120

Media Training Media Training Interviews 120

Reputation Us

JANUARY 13, 2016

From our work with law enforcement clients and our stronghold in crisis communications, the recognition that effective communication is necessary — even critical — is no longer the issue. The question now is how can police departments develop and execute a comprehensive communications strategy. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

Shift Communications

JULY 19, 2017

is appalled and worried his business will suffer because of all the false information circulating about sharks. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. A solid public relations team can play a crucial role in driving sales for a brand. A strong PR team can be critical in driving sales for your brand.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. A solid public relations team can play a crucial role in driving sales for a brand. A strong PR team can be critical in driving sales for your brand.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. A solid public relations team can play a crucial role in driving sales for a brand. A strong PR team can be critical in driving sales for your brand.

Brand 52

Brand Branding Publicity Training 52

Reputation Us

NOVEMBER 4, 2016

This will be our sixth year of providing 12 months of pro bono communications work for a nonprofit based in the Portland area. Visit our Nonprofit Challenge page for more information. We invite all small- and mid-sized Portland nonprofits to apply ! The post We’re Accepting Applications for our Nonprofit Challenge!

Nonprofit 60

Nonprofit Media Training Training Local 60

PRSay

APRIL 2, 2020

For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. Communicators can also be the “helpers” to the media right now. For more information: www.MediaSourceTV.com/COVID-19. Connect with Lisa on Twitter: @LisaArledge.

Skype 206

Skype How To Crisis Pitching 206

Cision

AUGUST 24, 2016

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. Cheryl also works with Rick Miller Communications in Cincinnati.

Social Media 120

Social Media Reputation Crisis Media Training 120

PRSay

NOVEMBER 12, 2020

But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. So I’m looking for other stories at the moment that are non-coronavirus related, as well as pursuing my usual coronavirus stories.”.

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

JANUARY 2, 2020

In the past, when I’d ask communicators about their jobs, they’d often begin by discussing what appeals to them. “I In the information age, it is impossible to process every input and complete every request that comes your way. Get more media pitching knowledge from Michael Smart here. Your job is to be effective.

How To 148

How To Training Creativity Storytelling 148

PRSay

MAY 23, 2022

FGS Global provided pro-bono communications and legal support to Minnesota Attorney General Keith Ellison and his team in their successful prosecution of Derek Chauvin for the murder of George Floyd. What were some of the steps you took to ensure accurate media coverage during the trial? Were you fully integrated into the legal team?

Ethics 143

Ethics Public Affairs Television Social Media 143

Cision

OCTOBER 6, 2015

Second, I find that scientists waffle more than they need to, unnecessarily reducing the impact of their communication. Q (submitted by an anonymous listener): In healthcare, most information is protected. One specific technique to help them do that is to teach them the “ 12-Year-Old Nephew Rule.”.

Interviews 120

Interviews How To Healthcare Media Training 120

PRSay

FEBRUARY 20, 2020

By placing an embargo on a story, a PR team or organization can get journalists information in advance, an arrangement that benefits both parties. For veteran communicators, it can seem that embargoes have been around the profession almost as long as the monarchy. Connect with Lisa on Twitter: @LisaArledge.

Radio 197

Radio Tools Journalism Interviews 197

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

Media Training 180

Media Training Training Interviews Media 180

PRSay

JUNE 26, 2019

If the messaging document is cluttered with extraneous information, they may miss their key points — or worse, go off script entirely. Keeping talking points to the most important information ensures that the face of your brand will know exactly what they need to get across during the interview. Use bullets points.

Interviews 144

Interviews Media Study Course 144

Reputation Us

SEPTEMBER 7, 2016

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’ The reporter agreed.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Solo PR Pro

NOVEMBER 17, 2015

An independent communications consultant’s work is never done when it comes to new business activity and generating new leads. One of our Solo PR PRO Premium members , Kevin Anselmo of Experiential Communications, has done just that by conducting a comprehensive research study of a segment within his target audience: higher education.

Creativity 40

Creativity Public Affairs Policies Survey 40

Communications Conversations

NOVEMBER 11, 2022

This is invaluable information you will use to get to know them better and deepen the professional relationship. Think about your media relations work–isn’t the idea to build a relationship that helps both the journalist AND you/your client? The information hoarders. Listen way more. The benefits are huge.

Meeting 68

Meeting Social Media LinkedIn Groups 68

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Just as important as knowing who to pitch is understanding what information to pitch and how to pitch it.

Report 170

Report Local Media Pitching 170

PRSay

JUNE 26, 2019

If the messaging document is cluttered with extraneous information, they may miss their key points — or worse, go off script entirely. Keeping talking points to the most important information ensures that the face of your brand will know exactly what they need to get across during the interview. Use bullets points.

Interviews 60

Interviews Media Study Course 60

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Media prep didn’t stick. Formal media training can be helpful for executive spokespersons who are new to giving press interviews or who need a quick prep for a new announcement or tricky situation. Occasionally a corporate spokesperson inadvertently offers inaccurate information.

Interviews 309

Interviews Product Launch Radio Media Training 309

Waxing UnLyrical

JULY 3, 2013

Author information Daniel Cohen Owner & Lead Writer at RedShift Writers Daniel J. I am flexible on rates, depending on client/project/budget. Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife is a post from: Waxing UnLyrical. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company.

Marketing 100

Marketing SEO Writing Engineering 100

Prohibition

APRIL 24, 2020

As the UK adapts to lock-down life, the content that the media communicates and shares is changing to be reflective of the current climate on a daily basis. PR’s still play a vital role in assisting the media, in fact they are needed more than ever with journalists’ hectic schedules and unpredictable breaking news.

Pitching 62

Pitching How To B2C Meeting 62

Mora Communications

AUGUST 31, 2015

We live in the information age. If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough. National media feeds the local media.

Media 49

Media Local Insurance Insurance 49