PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 167

Report Pitching Media Survey 167

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. If you oversee a team of PR strategists, simply give them a hug. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Remote PR Jobs

SEPTEMBER 25, 2023

Moreover, when it comes to prepping their clients for that big interview, many communicators find themselves outsourcing their media training to an expert. Dubbed "The PR Whisperer," she also counsels fellow communicators, and brands, on what they need to know for their next moment in the media. Farmer excels.

Interviews 100

Interviews Media Media Training Training 100

ImPRessions - Crenshaw Communications

JULY 13, 2022

Finally, ensure you package the offer in a compelling way that doesn’t reveal too many insights that would potentially preempt any information in the interview. Securing media interest is only the first step. It’s also wise to double-confirm all information and make sure both parties can contact one another directly.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Reflect and offer constructive feedback.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Company spokespersons often share useful information or data we might not even know during a journalist discussion that can be applied to future outreach. Or they may divulge information not intended to be public. You will also want to know how the journalist reacted to the information and whether anything was incomplete or unclear.

Interviews 208

Interviews Media Construction B2B 208

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. That’s not a bad answer, per se, because it communicates real information.

Media Training 120

Media Training Media Training Small Business 120

Cision

SEPTEMBER 1, 2015

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

Media Training 120

Media Training Media Training Interviews 120

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. It’s a fun and informative listen. Get connected!

Training 113

Training Crisis Media Training Crisis Management 113

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. national, local, industry media) to ensure you’re the go-to company for relevant, timely information.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

PRSay

AUGUST 15, 2018

Anything you can do to inform your guesses increases your probability of success. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 205

Pitching Radio Course Journalism 205

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

A briefing documen t includes basic information about a journalist as well as deeper insights on their point of view, relevant stories, and more. Outside of a formal media training, every good PR agency team will take an experienced spokesperson through anticipated questions to prepare him for the conversation.

Interviews 251

Interviews Media Television Media Training 251

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

Konnect Agency

JUNE 22, 2023

It can also help ensure that the public and the media receive accurate information, getting you back to business a Taking on this strategy for an internal communications team can be challenging while balancing other priorities, that’s why businesses should seek the assistance and guidance of a PR agency.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

PRSay

OCTOBER 17, 2018

Be more precise than most of your competitors who merely rely on media databases for beat information. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 178

Pitching Training Media Relations Consumer 178

PRSay

APRIL 9, 2021

Her very real pitch acknowledged the dearth of travel but cited research she’d done that made her confident that the information she shared was “relevant and timely and hopefully helpful to you — maybe now, maybe later.” Michael Smart teaches PR professionals how to increase their positive media placements.

Pitching 164

Pitching Travel Journalism Exercises 164

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Publicity Training 52

Reputation Us

NOVEMBER 4, 2016

Our team works collaboratively with the selected nonprofit to provide communications guidance and support via media relations, message development, media training, community outreach, social media, communications training and other related services. appeared first on LTPR.

Nonprofit 60

Nonprofit Media Training Training Local 60

Shift Communications

JULY 19, 2017

is appalled and worried his business will suffer because of all the false information circulating about sharks. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging.

Case Study 118

Case Study Crisis Management Crisis Study 118

Cision

OCTOBER 6, 2015

Q (submitted by an anonymous listener): In healthcare, most information is protected. Brad Phillips is the author of “ The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.” Not sure what to include in your pitch to reporters?

Interviews 120

Interviews How To Healthcare Media Training 120

PRSay

APRIL 23, 2018

I’ll walk you through the wrinkles: Select a few key people who have access to information and seem to be “in the know” when things change. Talk to each “informant” for 30 minutes, once per quarter. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

How To 139

How To Pitching Course Media Relations 139

PRSay

JANUARY 2, 2020

In the information age, it is impossible to process every input and complete every request that comes your way. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

How To 148

How To Training Creativity Storytelling 148

Cision

AUGUST 24, 2016

On my first day, I did an intensive media training with the company’s treasurer and legal counsel, and put him on CNBC live that evening. The company survived, and I worked with them for more than a year, and then managed media relations for the company during the trials of the former CEO and CFO. They appeared tone deaf.

Social Media 120

Social Media Reputation Crisis Media Training 120

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

Media Training 180

Media Training Training Interviews Media 180

Prohibition

OCTOBER 12, 2019

The power of three applies to media interviews just as much as any other prose. Sticking to three clear points will allow you to not only remember your main points, but allow your audience to retain the information more easily. Possibly the most important point we must stress throughout a media interview is to always tell the truth.

Interviews 48

Interviews Media Media Training Training 48

PRSay

FEBRUARY 28, 2018

Go the extra mile to find contact information, and then share it with the influencer. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching 114

Pitching Transportation Report Travel 114

Prohibition

JANUARY 24, 2022

Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy. During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

APRIL 2, 2020

Communicators can also be the “helpers” to the media right now. Whether you have important COVID-19 information for them to share or an unrelated story that is so thorough it makes their story creation process easier — continuing to be a credible and reliable resource to journalists is the best thing you can do right now.

Skype 206

Skype How To Crisis Pitching 206

PRSay

NOVEMBER 2, 2017

Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills. She is a public affairs and media consultant based in Washington, D.C. She also teaches media relations and issues management at George Washington University. .

Communications 120

Communications Case Study Training Reputation 120

PRSay

NOVEMBER 12, 2020

So I’m looking for other stories at the moment that are non-coronavirus related, as well as pursuing my usual coronavirus stories.”. Journalists are gathering information in new ways. And I think it would be great for communicators and people in media relations to be mindful of that as well.

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

FEBRUARY 20, 2020

By placing an embargo on a story, a PR team or organization can get journalists information in advance, an arrangement that benefits both parties. An embargoed story is sent to trusted journalists prior to the release, and includes a specific day and time when the embargo will be lifted and the story can become public.

Radio 197

Radio Tools Journalism Interviews 197

PRSay

MAY 23, 2022

What were some of the steps you took to ensure accurate media coverage during the trial? Part of that was just making sure that journalists had the right information ahead of time in the form of legal filings that would be relevant.

Ethics 143

Ethics Public Affairs Television Social Media 143

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. Relying on Traditional Media Relations Tactics. November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

JUNE 26, 2019

If the messaging document is cluttered with extraneous information, they may miss their key points — or worse, go off script entirely. Keeping talking points to the most important information ensures that the face of your brand will know exactly what they need to get across during the interview. Use bullets points.

Interviews 144

Interviews Media Study Course 144

Reputation Us

JANUARY 13, 2016

Step #4: Provide media training for your key personnel. The slightest hint of misconduct can lead to local and, in severe incidents, even national media exposure. It will equip them to engage the media directly or to provide useful insights as a media relations team member. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60