PRSay

JANUARY 14, 2022

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Teams must also devote time to communicating the need to increase fees and lower delivery speeds. Agencies must reevaluate success measurement with clients to better show value. Last year offered very few glory days.

Communications 167

Communications Trends Nonprofit Radio 167

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 71

Ethics Training Financial Survey 71

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? How do you measure PR results? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. The survey will take just a few minutes to complete. 3 Reasons to take the Survey.

Survey 86

Survey Public Affairs Corporate Trends 86

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. click image for higher resolution).

Creativity 96

Creativity Study Ethics Publicity 96

Onclusive

APRIL 4, 2023

For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception. Analyze engagement rates Measuring engagement rates across social media (and mainstream media) can provide insights into how the CEO’s content is resonating with audiences.

Reputation 195

Reputation Corporate Brand Branding 195

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. “What you measure is what you manage,” said Gordon.

Ethics 128

Ethics Internal International Employee 128

PRSay

JANUARY 29, 2018

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. Great counseling firms were founded and legendary corporate communications departments were born. A shorter version of this response first appeared in the January issue of Strategies & Tactics.

Survey 134

Survey Ethics Leadership Financial 134

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This analysis is based on survey data supplied by practitioners. billion to the UK economy (Public Relations and Communications Association, 2021). Communication Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations.

Publicity 149

Publicity Reputation Study Crisis 149

Stuart Bruce

APRIL 3, 2019

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce.

Survey 124

Survey Publicity Crisis Communications Ethics 124

Sword and the Script

JUNE 11, 2020

What’s the number one challenge facing communications and PR professionals? Proving value and ROI,” according to one high-level finding from the 2020 JOTW Communications Survey. Traditionally, the annual survey has pointed to “budget” as the top challenged, but that shifted this year. to 1:00 p.m. to 1:00 p.m.

Survey 90

Survey Ethics Media Relations Report 90

PR in High Definition

APRIL 27, 2023

ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities. An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. Keep it real!

Policies 62

Policies Employee Ethics Survey 62

Sword and the Script

MAY 25, 2021

That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. Go be sure, the survey did ask about these things too.

Brand 109

Brand Branding Survey Customer Service 109

Burrelles Fresh Ideas

OCTOBER 24, 2023

These insights are essential if you are to design communication strategies to reach them, resonate with them, and inspire them to act. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.

Strategy 97

Strategy Ethics Social Media Data 97

Stephen Waddington

JANUARY 30, 2020

Ethics and competence are the building blocks of trust. No institution is seen as both ethical and competent. Only business is perceived as competent and NGOs as ethical. This reflects the growing focus in corporate communications on purpose. It’s the basis of advocacy and recommendation according to Edelman.

Ethics 84

Ethics Government Survey Technology 84

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR Talkwalker tapped the research firm YouGov to field a global survey of 3,700 marketing communications (marcom) professionals.

Media Relations 102

Media Relations Report Industry SEO 102

Burrelles Fresh Ideas

MAY 14, 2024

Social media has become an inseparable part of daily communication between people and businesses. Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Closed captions are ideal for use in accessibility measures.

Social Media 93

Social Media Media Video SEO 93

5W PR

JUNE 12, 2020

The goal must be specific and measurable, and there must also be a timetable tied to incremental goals along the way. Other times, it means organizing and conducting surveys, focus groups and/or community meetings. An effective PR person is a first-rate communicator. An effective PR person is also a good researcher.

Ethics 128

Ethics Government Data Groups 128

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This analysis is based on survey data supplied by practitioners. billion to the UK economy (Public Relations and Communications Association, 2021). Communication Capabilities.

Publicity 72

Publicity Ethics Training Education 72

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Waxing UnLyrical

APRIL 12, 2011

The problem with surveying is that it, allegedly, takes too long. But I would argue that if you are clear about what your organization’s goals and objectives are, then you know exactly what you are looking for, and developing a survey with appropriate questions shouldn’t take as long as you might think.

Survey 92

Survey Interviews Social Media Education 92

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

Wadds Inc.

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations.

Publicity 59

Publicity Reputation Study Crisis 59

Newsfile

OCTOBER 24, 2023

By Melissa Strle On August 30 2021, Zoom Video Communication’s stock price plunged 17% following its Q2 earnings call. As an investor relations (IR) professional, you must ensure that communication during earnings calls is clear and accurate. Practice Effective Communication 7. Adopt Post-Call Communication 10.

Conference 52

Conference Government Retail Analytics 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Getting all the cyber risks measured and assessed is required for a better user experience. Increasing Importance of Sustainability.

Social Media 87

Social Media Media Mobile SEO 87

Reputation Us

JULY 14, 2017

consumers, achieving a reputation score that qualified as “strong” for the first time since the Survey of Bank Reputations began in 2011, conducted by the Reputation Institute for “ American Banker ” magazine. Are there issues related to the communities they serve (e.g. How does a financial institution measure up to the competition?

Banking 60

Banking Reputation Financial Government 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Vuelio named this blog the best PR and communications blog in 2019. Happy New Year.

Government 103

Government Education Print Ethics 103

PR Conversations

DECEMBER 11, 2014

For example, if undertaking a national survey in Canada (population 35 million), one needs precisely 384 respondents in order to achieve a 95 per cent confidence level and confidence interval of +/- 5 per cent (see, Determining sample size: How to ensure you get the correct sample size ). Core elements needed: a statement of purpose.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising. Sound familiar?

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Issues that should not be political now are.”

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

AUGUST 11, 2020

Twenty-some years ago, I was a communications student in a college class on media criticism. Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. A PR View of Media Bias [Survey Data] appeared first on Sword and the Script.

Survey 160

Survey Data Media Ethics 160

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Communicators need to be able to monitor and manage both emerging and potential issues. Moreover, AVEs are (finally) being dropped as a tool for measurement. To do that, I need to backtrack a little.

Ethics 75

Ethics Community Internal International 75

PR Conversations

APRIL 10, 2018

Smaller teams and groups (whether start-ups, activist and social movements) put this in practice already so why shouldn’t communicators adopt this proven successful practice? Checking the Global Communication Monitor Series , practitioners around the world indicate that they need digital/technical skills a lot more than managerial skills.

Training 80

Training Measurement Technology Engineering 80

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications.

Education 150

Education Training Course Social Media 150

Sword and the Script

MARCH 18, 2017

Citing a survey of 1,000 consumers from Sprout Social , she wrote: “PR and marketing pros can get wrapped up in social media ‘likes,’ views, shares and retweets, instead of measuring the true effect their efforts have on boosting their respective organizations’ bottom lines.”.

Corporate 65

Corporate Reputation Brand Branding 65

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 178

Survey Marketing B2B Study 178