Cision

JULY 2, 2015

But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Get your free white paper today and be on your way to a more data-driven PR strategy!

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Shift Communications

MARCH 17, 2015

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. But creative thinking is the fuel. Nicole Bestard.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Shift Communications

NOVEMBER 7, 2014

Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. The post Review: Measure What Matters Most – A Think With Google Guide for Marketers appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. The post Building the Plane Mid-Flight: SHIFT’s New Website appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The one you’re visiting now. What do you think?

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Media training. Sentiment/tone analysis. Owned media/messaging. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. Public relations will be impacted by data science in several ways. For companies without an effective data science practice, crisis communications will be an ongoing trial. @Airbnb has no rooms. breather has no offices. Uber has no cars. Christopher S.

Publicity 166

Publicity Data Analytics Advertising 166

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Shift Communications

MARCH 8, 2016

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. I began my career in agency tech PR in 1999 during the dotcom boom. Critical and Creative Thinking.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

JUNE 25, 2018

Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. This is when award-winning programs are born. Amanda Munroe. Vice President .

Analysis 94

Analysis Conference Data Exercises 94

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

DECEMBER 30, 2015

The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape. These dimensions create four PR environments – traditional, chaotic, innovative, and collaborative. Amanda Loewy.

Twitter 74

Twitter Pitching Facebook Data 74

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

NOVEMBER 20, 2015

These four steps are a good jumping off point for knowing what to keep top of mind when planning a campaign around your client’s survey data, but they certainly aren’t the only ways to make survey data appealing to media. Abby Silverman. Account Executive, Account Services.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

These four steps are a good jumping off point for knowing what to keep top of mind when planning a campaign around your client’s survey data, but they certainly aren’t the only ways to make survey data appealing to media. Abby Silverman. Account Executive, Account Services.

Survey 60

Survey Data Pitching Report 60

Shift Communications

FEBRUARY 16, 2016

It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Marketers and advertisers pay attention to this.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

JULY 28, 2017

Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. With our goal clearly defined and our audience and channel strategy in place, the next step is creatives and messaging. All outbound communications, including paid media, should align with your overall crisis messaging strategy.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

APRIL 2, 2015

It means it’s time to get creative. The post From PR to Marketing: Why You Should Expand Your Skill Set appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Data-Driven PR Marketing Public Relations Training marketing skills new pr skills pr skills public relations skills'

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

APRIL 6, 2015

We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. Then we cut the treemaps into individual squares and gave them to our Creative Services team. Analytics Data Data-Driven PR Infographic'

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

DECEMBER 29, 2015

Let’s dive a little more into one SHIFTers personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start). cta] The post SHIFT Archives: The Best of Q2 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

SEPTEMBER 18, 2017

What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. Stay tuned!

Analytics 132

Analytics Data-Driven PR Data Software 132