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Data-Driven PR Campaign Planning: Part 1

Onclusive

The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be. Stay tuned for the conclusion of our Data-Driven PR Campaign Planning blog series next week.

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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. To determine the right creative angle, ask yourself—why would my audiences care about this topic? The post Data-Driven PR Campaign Planning: Part 2 appeared first on Onclusive.

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Adapting to a Data-Driven PR World

Cision

Today’s communication professionals need to be just as knowledgeable about data collection and measurement as they are about creativity and building relationships. Data-driven PR is here, and if you don’t make data a priority, your brand risks becoming irrelevant. Images via Pixabay: 1 , 2 , 3 , 4.

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Embracing the Data-Driven PR Future (And Math)

Shift Communications

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.

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Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

But if holiday PR opportunities are approached carelessly, they can be squandered. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Do release some relevant data. Dos and don’ts for holiday media pitching.

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Keep it Simple: Getting Started With a Multi-Touch Attribution Model

Cision

Now that you’ve read a few tips on how to get started with multi-touch attribution, you’ll want to learn more about rules-based models to determine which one you should start with for your PR measurement program! Get your free white paper today and be on your way to a more data-driven PR strategy!

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Much to Loathe About Programmatic Thinking

Shift Communications

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. But creative thinking is the fuel. Photo Credit.