ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Bizzabo let its data shine and was featured in Bloomberg, NPR, MarketWatch, VentureBeat, and more. Don’t run away from consumers. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. Instead, they ask that the focus be on polling retail executives.

B2B 147

B2B Data Retail Survey 147

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? Vice President, Technology Business Development East Coast.

B2B 60

B2B Data Data-Driven PR Enterprise 60

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. One of the most important public relations elements is communicating with media outlets as well as journalists.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Does this mean you should switch your marketing and communications strategy to immediately begin texting your audience?

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

NOVEMBER 20, 2017

Vice President, Marketing Technology. B2B technology. Consumer health and fitness. Consumer technology. SaaS technology companies. Technology companies. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Methodology. Automakers. Cybersecurity.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. Every new channel reduces the friction needed for consumers to get what they want. Public relations will be impacted by data science in several ways. For companies without an effective data science practice, crisis communications will be an ongoing trial.

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

APRIL 30, 2018

Healthcare is decades behind other industries when it comes to technology so whoever can come in, make a splash and fix it, will be successful. Producing evidence from the onset and getting access to data to teach these machines are two critical challenges that companies must consider and overcome. Give Consumers Control.

Healthcare 68

Healthcare Data Exercises Consumer 68

Shift Communications

SEPTEMBER 12, 2017

Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? Compatible Data. Sources of Great Data for Predictive PR.

Analytics 92

Analytics Software Data System 92

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MARCH 11, 2015

So, account folks here tap into the Marketing Technology team to help us build news and awareness by driving research that reaches our core audiences. Now PR friends, we’ve all worked with survey vendors who charge tens of thousands of dollars for limited results and reporting, but tons of hand holding. Account Director, Consumer.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

NOVEMBER 13, 2017

Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications.

How To 131

How To Conference Pitching Software 131

Shift Communications

JUNE 12, 2017

No amount of quantitative data will ever answer the qualitative question, “ Why? “ Why did the consumer make a specific choice? Why did the consumer buy two of an item rather than one? Vice President, Marketing Technology. We try to force answers which tell us what happened to also explain to us why.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Peak Attention and Owning Audiences. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. Christopher S.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. can tap into the relationships his PR team has built and identify reporters who are willing to listen and communicate the truth. Luckily, G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology. Derek Lyons. Vice President.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses.

Google 60

Google B2C Analytics Data 60

Shift Communications

JANUARY 5, 2015

In the sense that it’s new, special, and different than how we communicate normally, he’s absolutely right. Social media is now part and parcel of ordinary communications. Brands who succeed this year will be in front of only the right consumers and customers, not everyone. Vice President, Marketing Technology.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

JULY 28, 2017

All outbound communications, including paid media, should align with your overall crisis messaging strategy. Crisis communications is not an area where you want to “set it and forget it.” When we export the raw data from this graph and rank by eigenvector centrality, we see a few potential influencers that standout: Now that G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Savannah Whitman.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

DECEMBER 16, 2015

It’s actually not that time consuming to do so, especially if you use something like Referrer Spam Blocker. The post 3 Google Analytics Issues to Correct for Better Data appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Chel Wolverton. Integrated Services.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

JANUARY 25, 2016

One thing that every data-driven communications professional needs to understand: our models are not reality; they are a separate entity. The best place to start, unsurprisingly, is quite basic: stay up to date on changes happening in the PR and marketing space. Savannah Whitman. Marketing Coordinator.

Content Marketing 60

Content Marketing System Google Data 60