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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. Imagine you’re at a session at an industry conference. Check relevant trade publications.

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3 Executive Communications Trends for 2024

Stern + Associates

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? But the way executives communicate and the channels they use are always evolving.

Trends 116
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Master Video Conferences With These 5 Steps

PRSay

And what etiquette should communicators consistently model to strengthen virtual relationships with peers, clients, media and stakeholders? Nonverbal communication such as facial expressions and body language speak volumes, too. Do you have a video-conference wardrobe? Turn on your video. Get camera-ready.

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Tips for Professional Video Chat Interviews and Meetings

PRSay

Social distancing, quarantining and an increase in working from home have moved many face-to-face meetings and conferences to video chat platforms. The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services. Promise them that it will be a short interview!)

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Mastering B2B Tech PR: Strategies for Effective Communication

5W PR

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Crisis communication plan Be ready for the unexpected.

B2B 78
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Here are some tips to both landing media interviews and making sure they’re successful. Plan Well and Double-Confirm. Prepare a Briefing Book.

Media 294
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Majority of Communicators Are Regularly Using AI in Their Work, Study Finds

PRSay

Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. He urges communicators to “focus on those places where our human genius is augmented by the power of machines.”

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