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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management. Paid media and syndication. Sentiment/tone analysis. Emily Mong.

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How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. I reflect that in my brand.

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Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

When lining up your speaking bench, it’s important to identify a spokesperson who is media trained, able to make him/herself available at a moment’s notice and is someone that will carry the message impactfully (e.g., Although, be warned – social media is as relentless as it is swift. Social is necessary .

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The 22 Responsibilities of PR and What They Entail

Onclusive

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR professionals are now responsible for training a growing number of executives.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Media Training.

Training 370
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The 20 Responsibilities of PR and What They Entail

Onclusive

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Training. Social Media & Community Management. Relationship building takes time.

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How To Run A Status Call Like A Boss: PR Tips

ImPRessions - Crenshaw Communications

hirings, product news, or case studies) that can be used to create news. Status calls can offer a way to showcase new ways of enhancing media relations activities. Conference and award submissions, social media support, media training, analyst relations, long-form content development, research and events may apply here.

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