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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

-Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Daily client communication to update, report on and discuss media relations. Attend and facilitate media interviews; network with reporters and editors.

B2B 203
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Mastering B2B Tech PR: Strategies for Effective Communication

5W PR

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience. Media relations Stay ahead of the game by connecting with the media.

B2B 78
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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Lean on trends, research and case studies.

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Boost Your Brand’s Appetite: How to Find the Perfect Food PR Agency

Prohibition

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. They can develop crisis communication plans, manage media relations, and help protect a brands reputation.

Agency 62