5W PR

SEPTEMBER 23, 2019

We’ve written before about the idea of tailoring a brand’s content marketing strategy to the platform the content will be published on. But what about the type of content, not just the message and appearance? This idea should factor into the creation of a content marketing strategy that will perform well.

Strategy 83

Strategy Case Study Content Marketing Reputation 83

Burrelles Fresh Ideas

MAY 28, 2024

Online resources like industry blogs, webinars, and podcasts can provide inspiration and valuable insights for effective storytelling in healthcare marketing and PR. Additionally, seek out case studies and examples of successful storytelling campaigns from reputable healthcare organizations to learn from their strategies and best practices.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Influencer marketing. Website Content/Content Marketing.

Digital PR 62

Digital PR Strategy How To Marketing 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. .

Storytelling 120

Storytelling Case Study Crisis Viral 120

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this.

Tools 137

Tools Publicity Measurement SEO 137

Rock the Status Quo

SEPTEMBER 16, 2014

159064218 / gettyimages.com An SEO Mini Case Study I’m working with a large SEO client this month and I have to say that I’m extremely impressed with them. They wanted transformation from a mostly link building shop into a content marketing agency. Ahhh, if only it is that easy.

Agency 164

Agency SEO Training Analysis 164

Buzzstream

JULY 1, 2024

In the screenshot below, you’ll see that Authority Hacker found that guest posting, followed by link exchanges, and creating content were the top link building tactics used today. Aira’s report found that content-led link building was most popular, with guest posting actually last. Consider where and how you spend your budget.

SEO 118

SEO Study Google Data 118

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. If you think they’ll be willing to share more positive information, contact them and work together to publish a case study.

Branding 81

Branding Brand Media Case Study 81

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. It’s a multi-department goal.”.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

David PR Group

AUGUST 4, 2014

For example, Forbes has a section called BrandVoice , which integrates marketers’ content with Forbes’ editorial and users’ content. Companies like IBM and SAP currently run case studies and other stories that appear in the news and search streams but are not editorial content written by a Forbes reporter or contributor.

Television 76

Television Groups Storytelling System 76

Sword and the Script

MAY 1, 2018

Today, marketing bats around phrases like omnichannel and multi-touch attribution, but we have to recognize this process is probably not linear and there are aspects that depend on factors – reputation for example – that go beyond the current campaign. 2) Are vendors *really* investing in the wrong tactics?

B2B 62

B2B Marketing Survey Study 62

Stuart Bruce

MAY 29, 2015

Attention and reputation boost from annual report. Not publishing a report means that Dell loses the attention and boost to its reputation it would have got from its annual report. But the downside is that customers and the marketplace have confidence in companies that are growing and doing well.

Report 60

Report Financial Corporate Reputation 60

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here.

Branding 48

Branding Brand Storytelling Healthcare 48

Critical Mention

SEPTEMBER 10, 2019

With that said, your online presence plays an incredible role in your organization’s reputation. Maintaining a successful online reputation can boost credibility and increase sales. We have put together five different ways you can improve your online reputation so you can help grow your brand. Monitor your Online Reputation.

Reputation 60

Reputation Case Study Mobile eBook 60

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Case studies.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

wiredPRworks

OCTOBER 9, 2015

You can book an exclusive 20 minute appointment with Barbara Rozgonyi who is an expert on: - Social Media; - Content Marketing; - PR; - Digital Engagement; - LinkedIn; - Facebook; - Twitter; You can sign up for an appointment at the Inspiration Hub Information Desk anytime during the IMEX America show. Thursday October 15th, 2015.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Buzzstream

OCTOBER 30, 2018

But as a data-driven, users-come-first company, we needed to ensure the project continued with a high-quality and reputable series of reports that we felt comfortable releasing. (In In general, this should be a rule for all types of content production.). Yes, building great content is extremely important.

Software 56

Software Report Data Strategy 56

Sword and the Script

MARCH 1, 2022

Content picks from around PR tech land. Meltwater case study. The data can be further refined by faculty or geography delivering a single source of truth for all in the external communications team,” according to a case study in the Australian marketing publication Bandt. Muck Rack case study.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

AUGUST 13, 2024

Messaging: Brex pointed goes after Concur No one likes filling out expense reports, and the dominant software in the space has gained a reputation for being clunky. Concur owned 65% of the market, Brex was entering – they positioned themselves on the same level. Blogging is still a huge part of its marketing machine.

Creativity 98

Creativity B2B Examples Marketing 98

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 13, 2022

Alternatively, (or in addition to) I also publish a separate monthly email newsletter that rounds up must-reads from across marketing and PR. The 6 Top B2B Content Formats Buyers Find Most Valuable. This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. to approximately $5.5

Blogging 153

Blogging B2B Software SEO 153

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. The more quality content you post on your site, the more opportunities you’re creating for your business to appear higher up in search results.

Blogging 62

Blogging SEO Engineering Mobile 62

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets.

Creativity 40

Creativity Public Affairs Policies Survey 40

Sword and the Script

JANUARY 1, 2019

4) 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. I’m hard-pressed to see applications in marketing or PR for virtual reality because it walls off the real world with a physical barrier like a headset or goggles. Google+ is a stain on Google’s reputation. Native ads are not content marketing.

Content Marketing 60

Content Marketing Survey B2B Google 60

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 112

Strategy How To Content Marketing Analysis 112

Buzzstream

JANUARY 17, 2018

One thing an advanced guide does is give you a bigger reputation as an expert in your field. Neil Patel is one of the biggest content marketers online today. One of the contributors to his position today is his advanced guide for content marketing. Turn your Latest Post into a Podcast to Reach a New Audience.

eBook 108

eBook Infographics Pinterest How To 108

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Marketing be nimble. We’ve all had a chance to conduct the Great Coronavirus content marketing experiment. Content marketing will make your events better.

Marketing 168

Marketing Employee Content Marketing Media Training 168