MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. I wanted to tackle the challenge of making our brand more prominent in mainstream media. Data collection about your car – and how you drive and where you go.

Marketing 79

Marketing Data Wireless Industry 79

ImPRessions - Crenshaw Communications

JUNE 28, 2017

We admire brands that leverage good opportunities into great ones. Now, as the summer vacation season lifts off, the Spirit brand is flying high and going one step further to let customers in on the celebration with a smart, baby-inspired price promotion. Let’s see how some companies enhanced and amplified recent positive news.

Airlines 147

Airlines Insurance Insurance Viral 147

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. Its goal is to help fund individuals in developing markets to set up their own businesses.

Tools 69

Tools Insurance Insurance Handbook 69

Solo PR Pro

JANUARY 10, 2017

Whether you are time-starved, or just timid about the tactic, in this post, we share 5 ways you can add lights, camera, action to your marketing. Email marketing. Email marketing remains a good way to nurture relationships with clients and prospective clients. Are you using video in your marketing? Explainer videos.

Video 40

Video Strategy SMB Marketing 40

Scott Public Relations

NOVEMBER 10, 2022

Yes, we know storytelling has been a communications mantra for some time. The week that 27 million Americans lost their health insurance, how many lost their coverage in other countries? What was the fate of those without insurance, and without jobs, if they got sick? Forget about protecting your brand, protect your country.

How To 52

How To Insurance Insurance Ethics 52

PR Job Coach

NOVEMBER 3, 2010

So in this hotly competitive job market, you must “stand out” and be “outstanding.” So you say, “how do I become visible and what can do insure a visible presence in cyberspace?” But the resume today is only one of several means of highlighting you as a brand. Create a personal branding presentation similar to a C.V.

Engineering 176

Engineering LinkedIn Google Insurance 176

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. I had a non-compete clause so I couldn’t work in this market in TV. What’s surprised you so far?

Media 112

Media Journalism Report Video 112

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? If you package it with the right storytelling foil, the community might be more receptive to it. I don’t blame you for thinking that.

B2B 49

B2B Social Media Strategy Media 49

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Where are patients supposed to turn? Methodology.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Where are patients supposed to turn?

Healthcare 52

Healthcare Content Marketing Industry Trends 52